Lifecycle Marketing Manager

| San Francisco
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Lemonaid Health is a direct to consumer online healthcare company – we’re a technology company, an online doctors office and an online pharmacy. We exist to help Americans nationwide get the convenient and affordable primary care they need online. Our doctors, nurse practitioners, pharmacists and customer service team wow patients with an amazing 5* level of service every time. We’re building the most convenient and affordable healthcare experience in the US, which we believe will start as an online company. According to the Inc 5000, we’re the 25th fastest growing company in San Francisco! 
We’re an entrepreneurial team of over 100 people. We’re backed by large strategic investors and amazing healthcare investors like Olive Tree Ventures and Health Velocity Capital.
Take a look at the reviews on our website for what patients say about how we help them. We’re proud that we’re the highest rated online consumer healthcare app on the Apple App store. Our internal team culture is to try to wow others in the team as much as we wow our patients.
This position is based in San Francisco, CA and will report to the Head of Marketing.
What you’ll do:
- Drive the strategy, development and execution of our lifecycle marketing efforts and content by enhancing our email program and implementing efficient tools for automating. 
- Use data and analytics to drive strategies and campaigns. 
- Own content strategy and drive the content creation process, working cross-functionally with various partners to move projects forward.
- Create and execute Lemonaid’s email marketing calendar, including concepting campaigns, building emails, segmenting audience lists, deploying campaigns and reporting results
- Partner with various stakeholders to develop marketing strategies that drive awareness, retention, and cross-sell. Setting up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
- Manage the workflow processes, procedures, guidelines, requirements, and testing plan for channels, new campaigns and lifecycle flows
- Work with business analyst to define any new requirements to ensure the right attributes and data are available for relevant, personalized, and real-time campaigns
What you’ll bring:
- 5+ years’ experience in Lifecycle/CRM experience ideally at a fast-growth company.
- Communicate clearly and succinctly – in person, on video, over the phone, on Slack, in emails, in documents, etc.
- Ability to troubleshoot and problem solve across teams and tools
- A proven track record of meeting deadlines and communicating with stakeholders across teams
- The ability to digest large data sets, communicate critical insights, and ask the right questions due to your robust analytical skill set
- Ambition, a curious mind and a desire to hit the ground running
- Experienced in a variety of marketing and data tech tools: email/CRM (Braze, MailChimp, Marketo, Sendgrid etc.), and with content/social tools: Highya, Yotpo, Trustpilot and blog platforms.
- Experience with Analytical tools such as Google Analytics, Excel, SQL, Tableau, etc.
Why we think you’ll be excited about us:
The Lemonaid Health team is super friendly and we enjoy working together on common goals. We have a culture that values truth seekers and speakers, where respect for one another is fundamental. We follow a set of guiding principles in everything we do:
1 - Aim for “wow” in everything we do, celebrate wow.
2 - Be driven by our mission to increase access to healthcare.
3 - Lead in innovation - act first.
4 - Communicate clearly using the correct communication medium.
5 - Set a high bar for ourselves and each other - provide and take feedback.
6 - Be proactive - never say “that’s just how we always do it”.
7 - Champion equality - proactively be anti-discriminatory.
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Our office is in a great neighborhood steps from Embarcadero's tasty restaurants and Blue Bottle Coffee. Conveniently close to transportation!

What are Lemonaid Health Perks + Benefits

Lemonaid Health Benefits Overview

We are proud to offer an attractive benefits package to our employee's and their families!

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We hired our first ever Recruiter in October to focus on diversifying our talent pool for all teams. We are intently focused on hiring qualified and diverse candidates across our teams!
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Free Bay Club gym membership in San Francisco.
Team workouts
We are an active team! We love to run and be active with one another.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Quarterly.
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Tuesday lunch, we got you!
Happy Hours
Happy hours are hosted Once per month.
We offer employees a parking subsidy.
Fitness Subsidies
Free Bay Club membership in San Francisco!
Home Office Stipend for Remote Employees
We will hook up your home office!
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We are a human-first company so we strive to make sure our employee's feel well taken care of and happy! More benefits to come as our company continues to grow!

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