Lifecycle Marketing Manager
Say hello to possibilities.
It’s not everyday that you consider starting a new career. We’re RingCentral, and we’re happy that someone as talented as you is considering this role.
First, a little about us, we’re a global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.
We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay ahead of the competition.
Job Description:
We are looking for a top-notch desktop and mobile in-app lifecycle marketer to develop and execute in-app lifecycle programs and initiatives to drive higher engagement and retention within our customer base. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives for all segments of the market.
Responsibilities:
- Help define and drive strategy to increase engagement across all in-app messaging streams; including onboarding, lifecycle campaigns, and re-engagement
- Own in-app communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption
- Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve performance focused on user engagement driving towards our KPIs
- Be the In-App SME who partners with Upsell, PMM, Channels, Content and Customer Support teams to drive best practices
- Develop weekly, monthly, and ad hoc reporting on performance
- Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness
- Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.
Qualifications:
- Bachelor’s degree with Marketing focus, M.B.A. preferred
- Minimum of 6 years mobile marketing experience within hi-tech or high-volume setting
- Strong hands-on background in mobile marketing automation tools and/or Pendo, Marketo
- Desktop or mobile marketing strategy experience; must have experience developing and managing strategic mobile marketing testing plans
- Deep knowledge and thorough understanding of mobile marketing best practices, particularly in an omni-channel company
- Deep knowledge and thorough understanding of mobile marketing industry, providers and emerging trends
- Proven ability to translate analytic data into strategic insights that drive successful marketing programs
- Strong verbal and written communication skills
- Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
- Ability to multitask, prioritize and problem solve. Excellent time management skills
- Creative self-starter with a can-do attitude. Can work independently, self-reliant, and self-motivated
What we offer:
RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.)
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
- 401K match and ESPP
- Flexible PTO
- Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
- Paid parental leave and new parent gift boxes
- Pet insurance
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Rocket Lawyer services that provide legal advice, document creation and estate planning
- Employee bonus referral program
RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets.
RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.
About RingCentral
RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.