Gusto
Gusto simplifies HR, payroll & benefits for modern businesses.
San Francisco, CA
Hybrid

Marketing Analyst - Contractor

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About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

As a marketing analyst at Gusto, you’ll sit in the center of helping us understand the performance of our marketing efforts. You’ll write SQL queries, build reports leveraging excel and BI tools, and deliver analysis. You’ll be surrounded by adept complementary partners in performance marketing, data science, business intelligence, data engineering, and more.

Here’s what you’ll do day-to-day:

  • Provide actionable reporting, analysis, and core metric dashboarding that helps marketing teams improve performance across channels
  • Analyze cross channel data, including email marketing, upsell, retention, creatives, ads, customer segments to pinpoint opportunities to increase revenue and margin
  • Define analytics standards, data definitions, dashboards, and processes to provide timely and insightful analysis.
  • Forecast leads, customers, cost of acquisition, visit to lead, and other important metrics for Gusto’s acquisition team
  • Steward our company wide campaign tracking taxonomy and ensure data is clean and usable
  • Provide analysis and insight on marketing and business development/partner marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast.
  • Deliver dashboards using Tableau that enable data driven decision making
  • Work with internal teams to build the future of analytics at Gusto, including updating tracking on our site, creating path analyses an
  • Support marketing in construction of and reporting on effective experiments 
  • Engage cross functionally with sales and CX to build full funnel views of the prospect journey and strive for one single source of truth

Here’s what we're looking for:

  • Strong analytical, data driven mindset, and a good overall intuition for numbers and data
  • 4+ years of experience with large complex data sets from various sources, ideally with a focus on marketing, sales, or customer acquisition
  • Advanced in BI tools, like Looker or Tableau 
  • Able to construct advanced SQL queries 
  • Knowledgeable about web analytics, including how data is collected at the visitor level
  • Experienced user of one or more web analytics or testing tools (e.g. Google Analytics, Amplitude, Tealium, Optimizely)
  • Advanced user of Excel 
  • Some exposure to statistics and able to conduct stat significant experiments
  • Strong written and verbal communication skills
  • Strong work ethic, and a “can-do” attitude
  • Efficient and effective multi-tasker, able to handle multiple projects without missing deadlines
  • Scrappy - able to build solid insights with some missing information or via triangulation

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]


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What are Gusto Perks + Benefits

Gusto Benefits Overview

Taking care of our people is just as important as taking care of our customers. We offer competitive total compensation packages with an emphasis on equity, along with many other great benefits, some of which are included below!

Medical, dental, and vision
Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources.

Time off
Gusties are encouraged to take the time off they need to continue doing great work.

Inclusive healthcare
Fertility benefits, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more.

Free meals and refreshments
If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!

Sabbaticals
Celebrate 5 or 10 years at Gusto and take a month off to recharge.

Stipends
Take advantage of monthly internet, phone, and wellness stipends. Enjoy commuter or remote work stipends, along with and cash for your Gusto anniversaries!

Culture
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Gusto provides a benefit designed to support your unique parenthood journey. The benefit is not health insurance, but rather provides resources to make family forming more accessible to everyone.
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Free daily meals
If you work at one of our offices, enjoy food, drinks, and snacks— on us.
Free snacks and drinks
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within

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