Shippo lowers the barriers to shipping for businesses around the world. As free and fast shipping becomes the norm, better access to shipping is a competitive advantage for businesses. Through Shippo’s web app and API, e-commerce businesses, marketplaces, and platforms connect to dozens of global shipping all in one place. Shippo offers businesses the abilities to compare discounted shipping rates, print labels, automate international documents, track shipments, communicate order status to customers, and facilitate returns. Internally, we think of Shippo as the building blocks of shipping. Shippos are a diverse set of individuals. We look for culture and skills add in every new person. Join us to build the foundations of something great, roll up your sleeves, and get important work done everyday. Founded in 2013, we are a proud team based out of San Francisco. Shippo’s investors include Bessemer Venture Partners, Union Square Ventures, Uncork Capital, VersionOne Ventures, FundersClub and others.

We’re looking for a Marketing Analyst to help us research and identify new and more efficient ways for Shippo to acquire new customers. In this role, you’ll work closely with Marketing, Sales, and Product to understand Shippo’s acquisition channels, funnel, and customer lifecycle stages. You’ll work to establish tracking and attribution across paid and organic channels to better inform future opportunities and investments. The ideal candidate possesses the analytics chops to run quantitative analysis, plus the ability to translate data into actionable insights and strategies for Shippo’s Sales and Marketing teams. 

SOME OF THE THINGS YOU’LL WORK ON 

• Work with Marketing, Sales, and Product to ensure proper tracking and attribution across all acquisition channels
• Analyze Shippo’s customer acquisition funnel from awareness through retention and recommend opportunities to optimize
• Measure ROI and efficacy of marketing and sales campaigns across search, re-targeting, banners, email, and more. 
• Report on marketing KPIs including traffic, leads, conversion rates, revenue, channel performance, and more.
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and recommend new marketing, sales, and data tools to support our efforts. These could be new automation tools, better tracking, BI, data integration, and more.
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
  

REQUIREMENTS

• Previous relevant work experience in Marketing Analytics or related field 
• Knowledge of customer acquisition funnels.
• Ability to analyze performance across web properties, search, paid ads, email, and partner programs.
• Understanding of Google Analytics. Experience in implementation is a strong plus. 
• Strong analytical skills. Experience with SQL is a bonus. 
• Strong communication skills, especially the ability to present results cohesively to technical and non-technical audiences, including company leadership.
• Previous experience working with BI tools (we use Looker) and product analytics tools like Heap, Mode, and Pendo.
• Familiarity with CRM and Marketing Automation software. We use SFDC and HubSpot, but you don’t need to know these two specifically. We can teach you. 
• Eagerness to get your hands dirty and ability to manage multiple projects and workflows.

BENEFITS

• Benefits: medical, dental, vision (90% covered by the company, incl. dependents)
• Take-as-much-as-you-need vacation policy + flexible work hours
• Yearly conference, training & education budget to grow your skills and career
• Free lunch / drinks / snacks
• Fun team events outside of work hours
• Super awesome team that cares about Shippo's mission, product and their co-workers!