Intacct is spearheading cloud adoption for Sage Group and Analytics is the tip of the spear. The Marketing Analytics Enablement Specialist will be a critical member of the Marketing Operations team and will have the mandate of driving adoption, delivering training, and creating insights from our Marketing Technology stack and predictive analytics tool, 6Sense, Marketo and Drift.

The Marketing Analytics Enablement Specialist will possess technical expertise as well as strong business acumen and be passionate about cultivating a data-driven culture. You will be the strategic advisor to teams by delivering weekly insights, explaining the "Why's" behind the numbers, and making recommendations.

You will be responsible for working with the Channel Sales Team on identifying and maximizing opportunity creation in the Partner channels using 6Sense, Marketo, Highspot, and other tools, as well as, defining strategy, and executing reporting and analytics initiatives to deliver insights to the team.

You will be reporting to the Director of Marketing Technology Enablement and partnering with teams across Business Analytics, Demand Generation, and Sales to support opportunity creation and capture market share by leveraging your expertise in MarTech and Marketing Analytics.

Responsibilities:

• Collaborate on the marketing reporting and analytics roadmap at Sage Intacct
• Drive internal product engagement for our Marketing Technology Stack tools
• Develop dashboards and reports in Tableau and other reporting tools to provide visibility into Marketing performance and opportunity generation, and enable multiple teams on optimization
• Gather, interpret and analyze business requirements and uses cases, and design reporting solutions that help us address the needs of our marketing and sales organizations
• Guide decision-makers by telling a story with the data
• Service as a consultant Software-as-Service companies
• Understand a range of key verticals: HealthCare, Not-For-Profit organizations, and Financial Services.

Requirements:

• Degree in a technical or quantitative field
• 5+ Years of experience in managing leads, tracking opportunities and tracking metrics in Salesforce
• Familiar with Marketo in managing customer data, monitoring campaigns, and creating landing pages and forms
• Able to communicate effectively across a broad range of audiences from campaign owners and data gurus to Sales & Executives
• Inquisitive and process-oriented with a focus on leveraging data to optimize campaign performance for opportunity creation

Nice to Have:

• 2+ Years of experience of using 6Sense tracking and monitoring account activity
• 2+ Years of experience with Tableau (or similar tool) and familiar with manipulating large data sets from data sources like Salesforce, Marketo, Google Analytics, etc,
• 2+ Years working in a Channel Sales Environment.