Role:

As the Marketing Analytics Lead you’ll play a critical role in informing marketing strategy and decision making. You’ll work cross-functionally across marketing, product and engineering to drive operations, measurement and optimization of growth marketing efforts. As part of this role, you'll own the marketing data infrastructure and experimentation framework to help us scale rapidly. You’ll contribute actionable insights and recommendations to drive improvements in scale and efficiency on existing marketing efforts and assist in the strategy and planning of future initiatives. 

We’re looking for a candidate with deep experience in marketing-centric data work who wants to bring their expertise to a mission-driven and disruptive company that is scaling rapidly.

Responsibilities:

• Support the development of a best-in-class marketing strategy by defining key metrics and customer segmentation models.
• Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions.
• Media mix modeling to measure the incremental impact of marketing campaigns and improve the effectiveness of budget allocation decisions 
• Development of customer profiles, cohorts and audience for use in campaigns and experiments 
• Own marketing specific ETL requests
• Assist in the implementation process and QA of third-party vendors and partners
• Zoom in and out, going from hands on SQL/python analysis with large datasets to discussions with executive leadership on marketing investment

What We're Looking For: 

• 4-6 years in a data-centric role with at least 2-3 in a growth and marketing measurement capacity
• Demonstrated strength in SQL, ETL pipeline development, building dashboards, and data warehousing.
• Python or R adept
• Has built out a media mix model that informed budget allocation
• Experience with a mobile consumer product a plus
• Experience in fin-tech a plus