Marketing Associate at Udemy

| San Francisco
!Sorry, this job was removed at 3:07 a.m. (PST) on Wednesday, February 5, 2020
About The Role:
We’re looking for a Marketing Associate to join our growing Demand Generation team. This is a dynamic role that will play a big part in how Udemy for Business shows up on the web - from paid social advertising to our marketing landing pages and website. We are looking for someone who will take their ideas and run with them, who gets excited to try new things, and is committed to delivering excellent (and delightful) experiences. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale the business.
This role reports to our Senior Manager of Demand Generation and is based in our San Francisco office.
About Udemy for Business Marketing Team
The Udemy for Business Marketing team is responsible for finding, growing and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging and positioning for Udemy for Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling and based on data. 
The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. 
We're growing our team rapidly and building out a best-in-class B2B marketing team.

Here is what you will be doing:

  • Assist in new campaign development, writing landing page and email copy, overseeing the web development of landing pages, and QA’ing the end-to-end experience.
  • Coordinate our paid acquisition workflow, managing our ad creative development process and trafficking assets to ensure our campaigns are up and running on time.
  • Report daily/weekly/monthly/quarterly results on our campaigns - including developing executive briefs and ensuring we properly communicate the impact and learnings of our experiments.
  • Proactively scope and present new ideas to improve our advertising and website experience for prospects, leads, and customers.
  • Manage our paid acquisition budget and keep tabs on our cost per lead across all channels.
  • Partner with others on the marketing team to scope out new initiatives and work with them to identify how and when to best contribute to our team’s overall lead generation and sales goals.
  • Learn on the job - while you’ll already have some experience in digital marketing the fun won’t stop there! You’ll get hands-on experience in a fast-growth B2B company, and be apart of building a world-class marketing organization.
  • You are highly proactive, results obsessed and are constantly looking for ways to improve how things work.

We're excited about you because you will have:

  • Strong project management and organizational skills - especially when juggling multiple projects at the same time.
  • 2 or 3 years of digital marketing experience. This could be running paid advertising, crafting (and launching) email campaigns, writing/publishing blog and social media content, 
  • Experience working with a designer and web developer to create high-converting landing pages or digital experiences.
  • Excellent communication skills and a keen interest in writing for web and mobile. You’re a master proofreader!
  • Experience creating and maintaining reports in Excel or Google Spreadsheets.
  • Working knowledge of B2B sales process, understanding the sales funnel and types of operational support required to make things run.
  • Personal interest in staying up-to-date on the latest marketing trends - you read blogs, attend conferences, and are always learning.
  • Passion and ability to work well in a fast-paced, rapidly changing environment while collaborating closely with others outside of your discipline.
  • You like solving problems (!) and have a knack for being analytical and using your critical thinking skills.

ABOUT UDEMY
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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