Marketing Automation Manager, Grammarly for Education

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Grammarly offers a remote-first hybrid working model . Team members can work primarily remotely. Teams will meet in person every quarter in one of Grammarly's hubs, currently in San Francisco, Vancouver, New York, and Kyiv. To ensure that teams are able to overlap in their working hours and to meet face-to-face when needed, all team members need to live within three time zones of their direct team.
Grammarly team members who will be collaborating at our New York hub must be based in the United States.
The opportunity
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. Every day, 30 million people and 30,000 teams around the world use our AI-powered writing assistant. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we're looking for a Marketing Automation Manager to join our Grammarly for Education marketing team. This role will establish measurement frameworks in partnership with our Marketing Analytics and Data Science teams, refining success metrics that capture the impact of our Demand Generation and Marketing Automation programs.
The team is seeking an experienced Marketing Automation Manager who will shepherd Grammarly for Education prospects through personalized experiences across owned marketing channels -- such as email, website personalization, and in-product messaging -- ensuring that they're progressing through the B2B buyer journey efficiently. This marketing automation expert will partner with Demand Generation campaign managers to build and advance initiatives driving customer acquisition, monetization, and product engagement within Grammarly's higher education and K-12 audience segments.
Your impact
As Marketing Automation Manager, you will be responsible for:

  • Driving demand from Grammarly's existing consumer database
  • Improving how Grammarly helps educational institutions realize the value of our product through GTM launches, personalized data, and messaging
  • Establishing measurement frameworks in partnership with our Marketing Analytics and Data Science teams, refining success metrics that capture the impact of our Demand Generation and Marketing Automation programs
  • Harnessing firmographic, demographic, technographic, and behavioral data to create thoughtful prospect experiences that drive relevancy, value realization, and business impact
  • Developing scalable solutions to drive sales pipeline while maximizing value within the Grammarly for Education ecosystem
  • Partnering with Demand Generation, Product Marketing, Content, and Sales teams to develop journeys across integrated campaigns (email, paid retargeting, push, in-product, etc)
  • Advancing segmentation and personalization across the purchase lifecycle


We're looking for someone who

  • Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is an analytical thinker with the ability to synthesize quantitative and qualitative data, balance goals as a factor for decision making, and use directional data to identify gaps and opportunities
  • Can do a lot with a little; action oriented; experience with 'hacking' things together / using MVP approach, drives momentum with a sense of urgency
  • Has a proven ability to own tracking throughout the funnel, from campaign set up to ROI tracking and pipeline reporting
  • Understands marketing fundamentals and best practices, including acquisition, product marketing, lifecycle/engagement, experiments/growth, and brand
  • Can manage complex projects with multiple stakeholders and moving pieces and timelines
  • Has a strong handle of testing, growth cross-functional processes, prioritization frameworks, and growth models
  • Has strong experience with marketing automation tools and systems. Pardot experience required.


Support for you, professionally and personally

  • Professional growth : We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
  • A connected team : Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
  • Comprehensive benefits : Grammarly offers all team members competitive pay along with a benefits package encompassing superior health care (including mental health benefits). We also offer support to set up a home office, ample and defined time off, gym and recreation stipends, 401(k) matching, and more.
  • For Colorado-based employment: The salary range for this position is $79,000-$170,000/year; however, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.


We encourage you to apply
At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the New York City Fair Chance Act. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.
#LI-EH1
Please note that Grammarly's COVID-19 vaccination policy requires that all team members in North America be vaccinated against COVID-19 to meet in person for Grammarly business or to work from a North America hub location. It is expected that this will be a requirement for this role. Qualified candidates in North America who cannot be vaccinated for medical reasons or because of a sincerely held religious belief may request a reasonable accommodation to this policy. For Ukraine, this policy requires team members to be vaccinated or produce a daily negative COVID-19 test administered at the Kyiv hub to work from the hub or attend in-person meetings.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • StylusLanguages
    • TypeScriptLanguages
    • Objective-C++Languages
    • ClojureLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • MobXLibraries
    • PyTorchLibraries
    • RxJava2Libraries
    • RxJSLibraries
    • scikit-learnLibraries
    • Vowpal WabbitLibraries
    • LeakCanaryLibraries
    • AlamofireLibraries
    • StarscreamLibraries
    • LottieLibraries
    • FlatBuffersLibraries
    • XGBoostLibraries
    • OpenNLPLibraries
    • spaCyLibraries
    • AllenNLPLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MockitoFrameworks
    • EspressoFrameworks
    • UI AutomatorFrameworks
    • OpenNMTFrameworks
    • AWS RDSDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce Marketing CloudEmail

Location

Grammarly’s San Francisco headquarters is located downtown, just a 5-minute walk from the Embarcadero BART station.

An Insider's view of Grammarly

How do you collaborate with other teams in the company?

We resolve our problems with constructive discussions that are only made possible by the level of empathy and listening skills that team members have here. It makes me happy to know I work with such exceptional people.

Maryna

Engineering Manager

How does the company support your career growth?

I was initially attracted to (and surprised by) the growth and scale of the business, and the feeling only grows as we expand into B2B. With its adaptable, positive, and passionate team, Grammarly is a unique place to be."

Nicole

Product Marketing

What is your vision for the company?

Writing helps us all achieve personal, professional, and academic success, but effective communication requires talent and time. It can be very challenging, and we may not always be able to effectively express our meaning, convey our intent, and be fully understood—creating a gap with our audience. We’re building Grammarly to close this gap.

Brad

CEO

What projects are you most excited about?

I always feel pumped when I see the positive feedback we get from our users. To know that your work is helping people discover a product that meaningfully improves their lives—it never gets old.

Shanik

Head of Growth

What are Grammarly Perks + Benefits

Grammarly Benefits Overview

Grammarly offers all team members competitive pay along with a comprehensive benefits package that includes superior health care. We also offer ample and defined time off, gym and recreation stipends, admission discounts to events and cultural institutions, and more. We frequently take time to acknowledge and celebrate our colleagues’ accomplishments.

On top of our programs and policies, Grammarly also believes strongly in making sure that a major benefit is the company’s focus on a culture of collaboration and cooperation. We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.

Culture
Volunteer in local community
Partners with nonprofits
Remote work program
Grammarly is excited to offer a remote-first hybrid working model. Learn more here: https://www.grammarly.com/blog/remote-first-hybrid-work-model/
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Grammarly-paid insurance programs include life, AD&D, and short-term and long-term disability.
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Fitness initiatives at Grammarly include In-office yoga and sponsored race teams.
Mental health benefits
Grammarly provides employee assistance programs and counseling services (including virtual care).
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the birthing person and 8 weeks of leave for the birthing partner.
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Grammarly offers employees professional development opportunities like an annual individual budget for training along with the ability to attend job-related conferences and seminars.
Lunch and learns
Promote from within

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