Head of Marketing, APAC

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About Udemy for Business

The Udemy for Business Marketing team is responsible for finding, growing, and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging, and positioning for Udemy for Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling, and based on data. 

The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employers. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. 

We're growing our team rapidly and building out a best-in-class B2B marketing team. Location of this role is flexible within APAC, however, Melbourne, India or Singapore location is preferred

About The Role

We’re looking for an experienced marketing lead to drive leads, pipeline, and revenue and host events across the APAC region. We've experienced tremendous growth over the last few years and this role will lead our acquisition efforts as we continue to scale the business across APAC.

This role reports into the VP of Demand Generation and will partner closely with the Events Marketing Manager, and Director of Customer Marketing.

About You

The Head of Marketing will be responsible for developing and executing defined regional tactical marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets. You have experience in tactical marketing within the APAC region and have delivered proven results from previous demand generation and event marketing programs. You are extremely data-driven, are well-versed in Salesforce and Marketing technology tools, and will have a proven track record of using data to define growth strategies. 

Here's What You'll Be Doing

  • Develop and execute mid-market and enterprise demand generation and events marketing programs including ABM campaigns, seminars, webinars, tradeshows, roadshows, and other programs to support regional quarterly sales pipeline and revenue goals.
  • Use and localize our library of content (eBooks, guides, webinars, tools, industry reports) to drive pipeline and develop relevant lifecycle campaigns for key regions in APAC.
  • Report on campaign performance so we know exactly what’s working, what’s not, and how we can best hit our goals. You’ll ensure we have detailed insight into all funnel metrics and the ROI across every acquisition channel.
  • Partner with the events marketing team to develop a unique events strategy, including hosted and sponsored events, tailored to the APAC region and tied to sales team and CS team growth goals.
  • Collaborate with PR team to drive brand awareness by creating cohesive event campaigns and mixing sponsorship, speaking, and pre-event activities.
  • Collaborate with the marketing team to create globally integrated campaigns. This includes creating paid search campaigns, social media, content syndication, events, and email campaigns.
  • Develop and re-purpose relevant marketing content in support of the CS and sales team as required by creating new case studies, presentations and such.

We’re Excited About You Because You Have:

  • Fluent level of English, further language skills are a plus
  • 7+ years of B2B marketing experience in the SaaS space in APAC spanning events marketing, demand generation, and Account-based marketing
  • Experience working in or with a high technology sales department or Saas B2B business environment, and have a deep understanding of sales cycles and deal complexity
  • A love of analytics and a proven track record of using data to find and scale profitable acquisition channels. 
  • The ability to take initiative, lead by example and achieve consistent results.
  • Comfortable working with a distributed team across regions
  • Experience with Marketing Technology tools and systems like Marketo, Google Analytics, Salesforce among others.
  • Strong skills in Content Marketing, Analytics, Paid Marketing, Social Media, and Search Marketing.
  • Experience managing complex projects, meeting deadlines and handling several projects at a time with a high attention to detail. Experience in onboarding and managing media agencies (APAC agencies a plus!)

#LI-BT1

About Udemy

We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • HTML5Languages
    • BootstrapLanguages
    • NGINXLanguages
    • AWSLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Angular.JSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesLoftCRM
    • GainsightCRM
    • BoostupCRM
    • HighSpotCRM
    • LookerCRM
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • VidyardLead Gen
    • 6senseLead Gen

Location

We are in the SoMa neighborhood, conveniently located next to a freeway entrance and within walking distance of Caltrain, BART, and Salesforce Transit Center.

An Insider's view of Udemy

How does the company support your career growth?

Udemy has a strong commitment to investing in its employee's career growth through regular performance evaluations, ongoing feedback, and cross-functional training and development. Our leadership team also encourages open communication and collaboration with managers to ensure my career path is tailored to my unique strengths and aspirations.

Yukie

Senior Channel Customer Success Manager, Japanese Market

How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han Hong

Senior Manager, Customer Success

How does the company support your career growth?

Udemy lets me experiment, make mistakes, and also rewards my success. From coaching calls, team brainstorming, analytics tools, events, learning stipends, an amazing team culture, and one full day dedicated to learning (UDay) each month, Udemy makes sure your growth is prioritized and encourages you to take on career paths aligned with your goals.

Thomas

Corporate Account Executive

What are Udemy Perks + Benefits

Udemy Benefits Overview

Through a partnership with Alliant Employee Benefits, Udemy offers a competitive benefits package. A selection of comprehensive medical plans are available as well as family building services, dental, vision coverage, a competitive 401k, commuter benefits, life & disability insurance as well as parental leave and vacation days.

Udemy also recognizes the importance of mental health among the workforce and partners with Modern Health to ensure support is available as required.

Culture
Volunteer in local community
Udemy employees volunteer at A Precious Child, Spark, Tusla, LÖSEV, and more.
Partners with nonprofits
Udemy's partnerships include The Last Mile, Upwardly Global, AnnieCannons, SV Academy, and Sentinels of Freedom.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
President's club
Flexible work schedule
We offer a 2-week ease-back program to help new parents slowly return to work.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Employees learn what unconscious bias is, how unconscious bias harms people and companies, and how to identify your own unconscious biases.
Mean gender pay gap below 10%
Diversity employee resource groups
Udemy currently has 10 employee resource groups. Our groups focus on different races, genders, the LGBTQIA+ community, neurodiversity and mental health, parents, and more.
Hiring practices that promote diversity
Our balanced hiring strategies focus on strategic partnerships, events, and resources to broaden our reach and create equitable and inclusive recruiting practices.
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2,850 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability insurance
Short-term disability covers 66.67% of your regular pay, capped at $2,500 per week for up to 26 weeks. Long-term disability covers 66.67% of your regular pay, capped at $20,000 per month.
Dental insurance
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision insurance
In-network eye exams on our vision plan have a $10 copay with a $180 annual limit for contact lenses and frames.
Health insurance
We have PPO, HDHP, and HMO options available.
Life insurance
Udemy provides Basic Life and AD&D benefits at no cost to employees. AD&D pays 2x your annual salary, capped at $500,000. Employees can purchase additional life and AD&D insurance.
Pet insurance
PlanPet offers employees a 10% discount on pet insurance plans.
Wellness programs
As a part of our Whole U program, Udemy is proud to offer Modern Health to provide Udemates across the globe with comprehensive mental health support.
Mental health benefits
Benefits include and coaching through Modern Health, meditation and mindfulness through Headspace, and Employee Assistance Programs for mental health support, resources, and more.
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
We offer an annual match of 25% of your contribution, up to the first 6% of your salary (capped at $500 annually). Any match vests 50% after one year of employment and 100% after two years.
Company equity
Udemy offers restricted stock units. New hires will vest 25% of their RSUs on the first anniversary of the grant date, then in equal quarterly installments for an additional 3 years.
Employee stock purchase plan
Eligible employees can purchase company shares at a 15% discount and are capped at an annual maximum of $21,250 USD.
Performance bonus
Charitable contribution matching
Udemy matches dollar for dollar (up to $100), per full-time employee per year, to eligible nonprofits and charities that carry a 501(c)(3) tax status (or equivalent internationally).
Child Care & Parental Leave Benefits
Childcare benefits
We offer a care concierge through Wellthy and parenting support through Maven. Our Flexible Spending Accounts can also cover daycare expenses for children and mentally/physically disabled dependents.
Generous parental leave
In addition to state and federal parental leave, we offer 12 weeks’ parental leave at 100% base salary.
Family medical leave
Adoption Assistance
We provide a combined $25k lifetime benefit for eligible fertility, adoption, and surrogacy expenses.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Full-time hourly employee accrue 5 hours per pay period (15 days per year). Salaried employees have non-accrued and flexible Discretionary Time Off.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
We offer commuter benefits through Twic, allowing employees to set aside pre-tax dollars from their paychecks to use on eligible parking and/or transit expenses (up to $280 per month pre-tax each).
Company-sponsored outings
Our Workplace team and Culture Club set up on-site and off-site events, such as monthly happy hours, annual summer picnics and holiday parties, tickets to a local baseball game, and more.
Free daily meals
Employees in the office get free lunch twice a week.
Free snacks and drinks
Snacks and beverages are available at all times in our office kitchens.
Some meals provided
Lunches are served every week on Wednesday and Thursday in our Denver and San Francisco offices.
Company-sponsored happy hours
Udemy hosts monthly happy hours at their offices.
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Upon hire, a one-time $500 work-from-home reimbursement is available to employees who do not have access to a desk in one of our offices. They are also eligible to submit a monthly $35 WFH expense.
Professional Development Benefits
Job training & conferences
Udemy offers free access to the entire Udemy and Udemy Business course libraries. We also offer an internal mentorship program, career development programs, DEI learning paths, and more.
Lunch and learns
Learning Walks combine photography, Udemy mobile, and inspiration to encourage employees to get away from their desks to learn. Guest Voices bring perspectives outside of Udemy to inspire and teach.
Promote from within
Mentorship program
MentorU connects people who want to learn from more experience employees across the organization so both mentor and mentees develop a deeper understanding of how to be successful at Udemy.
Continuing education stipend
We offer up to $1,500 annually for external learning opportunities after six months of employment.
Continuing education available during work hours
Our UDays allow employees to dedicate one work day per month for personal and professional learning. Udemy DEAL hour encourages everyone to spend one hour each month for learning.
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

Udemy has a robust culture of continuous learning and a commitment to democratizing education for all. We not only promote professional growth and development, but create the space and provide the resources so our employees can actively learn and develop their skills.

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