Marketing Lead

| Remote
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Why TrueAccord?
Debt collection is failing consumers. Every year, more than 70 million Americans have negative experiences with the collections process, and they deserve a much better treatment - more relevant, more digital, less abrasive. That’s why banks, lenders, and industry leaders are coming to TrueAccord for innovative solutions in recovering outstanding receivables.
TrueAccord is a category-defining company. We combine machine learning with a human-based approach to guide both lenders and borrowers through a challenging financial process. With a world-class leadership team, passionate and driven team members, and a diverse and growing client base, TrueAccord is well positioned for continued success.
The Role:
TrueAccord is growing, and we’re looking for a B2B Demand Generation Marketing Lead to come in at the ground level and help us take our demand generation activities to the next level. You will be joining a small team that moves fast, and you’ll own a substantial portion of our marketing programs. You’ll have the freedom — and budget — to plan, experiment, and execute marketing campaigns across different channels. You will play a significant role shaping the team’s future, and you’ll have the opportunity to learn and grow with the team and the company.


  • Creating sales opportunities (marketing-driven pipeline): We are looking for marketers who can help us initiate sales conversations with relevant prospects. Your success will mainly be measured on Sales Opportunities you contribute to creating.
  • Own marketing channels / activities end-to-end: You’ll be the owner of one (or few) of the marketing channels our team uses to engage prospects and start sales conversations, like webinars, content, or email marketing. You’ll be planning, executing and tracking campaigns in the channel, collaborating closely with others. You’ll craft the strategy for the channel, execute the campaigns, and analyze and optimize the channel using tools like WordPress, Marketo, Salesforce, and Excel.


  • Demand generation: You have demonstrated success owning integrated marketing campaigns for B2B technology startups, including planning, project management, execution, reporting, and optimization. You have hands-on experience setting up campaigns, writing content, pulling lists, and analyzing results across different marketing channels (webinars, email, content, conferences). You succeeded hitting your KPIs (sales opportunities or marketing-generated pipeline) to support revenue and growth goals. Bonus points if you did it all selling to financial institutions or other highly regulated industries.
  • Deep experience with marketing tools: You’re an expert in setting up Marketo campaigns, publishing posts and updating website pages in WordPress, modifying email templates with HTML and CSS, and vlookup’ing in Excel.
  • Superb communication skills: You’re a wizard of words – both written and said. You probably think this job post is two long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose, and you cannot wait to write a byline for insideARM about why digital is the future of debt collection. 
  • Detail-obsessiveness and Getting Stuff Done-ness: You hate the thought of anything slipping through the cracks. Spreadsheets and words such as “thorough” are your comfort food. Your desk is always organized, and you practice Inbox Zero religiously. You cringed at the typo in this post.
  • Ambitious, resourceful, and fast: You’ve always taken on more than the official job description. You have a way of making things happen even if it seems impossible while making it all seem easy. You’re comfortable with moving fast, making decisions with imperfect data, and learning on your own.
  • You’re the person everyone wants on their team. You like people, and people like you.

What TrueAccord offers you + Culture & Benefits
TrueAccord is distributed company with a major presence in the San Francisco Bay area and Lenexa, KS. We offer a healthy work environment that continuously builds an inclusive and diverse culture where everyone is able to develop the best version of themselves. We are a dynamic group of people who are subject matter experts with a passion for change.
We offer:
*** Generous paid time off
*** Paid training
*** We promote work/life harmony
*** Paid holidays
*** Health, dental and vision benefits
*** 401K with matching
Our teams are crafting solutions to big problems every day. If you’re looking for an opportunity to do impactful work, join TrueAccord and make a difference.
Our Dedication to Diversity & Inclusion
TrueAccord is an equal opportunity employer. We promote, value, and thrive with a diverse & inclusive team. Different perspectives contribute to better solutions and this makes us stronger every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • RedisDatabases
    • SnowflakeDatabases
    • Google BigQuery (migrating to Snowflake)Databases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • LookerAnalytics
    • Google BigQueryAnalytics
    • FullStoryAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM


Our office in the East Cut is temporarily closed, but we're looking for a new office in San Francisco in 2021. Until then, we're working remotely!

An Insider's view of TrueAccord

What's something quirky about your company?

We like ping-pong and friendly competitions.

If you think there is no glory in winning a company ping-pong competition. Well, think again. We provide our winners a TrueAccord ping-pong paddle. There's a catch, of course, you return the paddle once someone else wins. But during that week, you have all the glory of winning this unique trophy!


Talent Sourcer and Coordinator

What's the biggest problem your team is solving?



Customer Engagement Team Lead

How does the company support your career growth?

I came to TrueAccord after university; I started as a customer service specialist and rapidly obtained more responsibilities and knowledge which led me to later transfer as a QA specialist in the engineering department with no previous coding experience. I’ve received countless opportunities and new skills that have helped shape my career vision.


Quality Assurance Specialist

What unique initiatives do you have that encourage innovation?

Every new engineering hire has two parallel tracks while onboarding: getting deep into a particular technical area and also conducting 1:1 meetings with key business stakeholders across the company. Afterwards, the newly ramped up engineer makes a presentation to the entire team on how she’d design some or all of our systems from scratch.


Chief Technology Officer

What makes someone successful on your team?



E-Mail Operations Lead

What are TrueAccord Perks + Benefits

TrueAccord Benefits Overview

We offer:
*** Generous paid time off in an Unlimited PTO Policy
*** Paid training
*** We promote work/life harmony
*** Paid holidays
*** Health (PPO and HMO), dental, and vision benefits
*** 401K with matching!

TrueAccord covers 95% of the premium cost for employees’ and 65% for their dependents’ medical, dental and vision coverage. TrueAccord covers 100% of the premium for employee Basic life and AD&D, and short- and long-term disability coverage.

Volunteer in local community
Recently, we've been forming volunteer and donation plans in the communities where our offices are located as a way to do our part in any way we can! More details on this soon.
Eat lunch together
Intracompany committees
Our TrueExperience Committee is comprised of employees from across the company! They plan all events, send TrueAccord swag, host employee culture awards, and pair new employees with partners.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Healthcare Limit: $2,750 Dependent Care Limit (12 and under + elder care): $5,000
Disability Insurance
Dental Benefits
MetLife Dental PPO, please ask recruiter for specific details.
Vision Benefits
MetLife Vision, please ask recruiter for specific details.
Health Insurance Benefits
We offer Kaiser Permanente (HMO in California only) and two different United Health Care PPOs. Please ask recruiter for details.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary up to $500,000.
Wellness Programs
Retirement & Stock Options Benefits
Managed by Empower Retirement.
401(K) Matching
TrueAccord contributes $1 for every $1 you contribute, up to 3% of pay for your 401k, and $.50 for every $1 you contribute, up to 5% for your Roth. Eligible on date of hire.
Company Equity
TrueAccord offers stock options to employees with a vesting period of 7 years! We believe in the power of equity, which is why our vesting period is long.
Performance Bonus
Bonuses are based on performance on an annual cycle.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
While only certain positions are 100% remote, we have a flexible WFH policy. All WFH details are discussed and determined with your manager.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
TrueAccord hosts a company outing during the summer!
Free Daily Meals
Employees get free lunch on Tuesday, Wednesday, Thursday in the San Francisco Office.
Stocked Kitchen
TrueAccord has a fully stocked snack area with two full-sized fridges, an all-in-one coffee machine, and a huge wall of snacks!
Happy Hours
Happy hours are hosted at team's discretion.
Pet Friendly
Our San Francisco office is a dog friendly office.
Professional Development Benefits
Job Training & Conferences
TrueAccord offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
Some departments, like Engineering and Product, like hold lunch and learns. These happen semi-monthly.
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Employee Assistance Program (EAP): Claremont EAP assists with everyday challenges of life which may affect your health, family life, and desire to excel at work. It is available 24/7 and confidential.

ARC Fertility: ARC can help you navigate through your fertility journey by matching you with the right fertility specialist, offering discounted treatment options through the nations’ largest network of fertility specialist and by making fertility care affordable and accessible by offering innovative financing programs.

Commuter Benefits: The GoNavia Program allows you to pay for work related transportation costs with pre‐tax dollars. Monthly maximums: • $270 transit • $270 parking

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