The Role

At Span, we are building products that enable the rapid adoption of renewable energy like home solar, batteries, and electric vehicles. The Span Smart Panel replaces the standard electrical panel to become the center for connected power in the home, providing revolutionary insights and home energy controls through the Span mobile app. 

Span has been named one of the best home innovations in 2020 by Fast Company and one of the Forbes Top 20 IoT Startups to Watch, in addition to receiving multiple awards from the US Department of Energy and National Renewable Energy Laboratory. 

To grow our brand presence and scale our inbound demand, we are looking for an experienced and dynamic marketing professional. In this role, you will ensure Span continues to be hailed as a rising leader in smart home technology and clean energy advancement, assisting with a variety of marketing activities along the way. You are creative, entrepreneurial, collaborative, and mission-driven. 

Responsibilities

• Creative content: write content for product announcements, press releases, and thought leadership pieces that elevate our brand and product
• Press and media: identify and secure media placement and other opportunities in collaboration with PR consultants
• Marketing channels: manage marketing channel opportunities, including tracking and reporting on metrics, with an emphasis on homeowner conversions and running tests within budget
• Website: monitor Span’s website activity and lead conversion rates; manage improvements with a focus on SEO, UX, and conversion rates
• Social media: plan, post, and monitor Span’s social media activity
• Event planning: orchestrate Span’s events and conference participation, both virtual and field marketing
• Product marketing materials: assist with the creation of bold and compelling product marketing materials in collaboration with design/UX, product, and leadership
• Product marketing emails: help manage emails for Span app releases, features, and product marketing updates

It’s alright if you have experience in some of these areas but not all. Please consider applying as long as you are excited to learn about areas you’ve had less direct experience.

Required Qualifications

• 3+ years experience in marketing or product marketing
• Track record of success in growing products and brands
• Excellent communicator and collaborator with the ability to work cross functionally with product and leadership
• Creative and motivated to produce quality content that amplify our brand and product reach
• Experience reporting on metrics for marketing activities including campaigns, marketing channels, events, and website performance
• Ability to prioritize efforts that will have the greatest impact for the company, delivering both breadth and depth across marketing efforts

Bonus Qualifications

• Experience in consumer marketing and lead generation (organic and paid channels)
• Experience with solar and/or smart home devices
• Existing connections into top media coverage or influencers of smart home and cutting-edge consumer technologies
• Understanding of residential solar and battery upgrades
• Understanding of home remodels / home upgrades