Paid Social Marketing Manager

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Company Overview


Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.


About the Team


Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.




Fanatics, Inc. is seeking a thought leader to join our world class team defining Digital

Marketing best practices for the industry. As Digital Marketing Manager, you will lead

bidding for Paid Search and Paid Social, both critical marketing channels for Fanatics’ short-

term and long-term financial success. You will be responsible for optimizing spend across

100+ websites. This is a unique opportunity to make a lasting impact on a fast-growing

company. The ideal candidate has experience leading Paid Search, Paid Social or another

quantitative marketing channel at a medium or large ecommerce company. They should be

highly analytical and goal oriented.

The candidate should enjoy working collaboratively on a

fast paced, data driven marketing team. Keeping up with pro and collegiate sports is a plus.


Key Responsibilities


Responsible for managing bidding operations for multi-million dollar portfolio (includes

100+ domains) for Paid Search and Paid Social.

Use analytical skills to identify growth & optimization opportunities, effectively gather &

analyze channel performance using large datasets, and use data to inform business

decisions

Lead team of bidding specialists on day to day spend management including reporting,

performance analysis, and optimization.

Keep senior management team informed about channel performance against company

goals.

Collaborate with marketing analytics, marketing tech, and platform account managers to

continuously innovate bidding algorithm and bidding operations.

Identify and address any data, platform or technology gaps that might hinder successful

test and learn deployment.


Education and Experience Requirements


Strong analytical skills: effectively gather & analyze large data sets and summarize

actionable insights

5+ years of combined experience managing paid search and paid social for retail/e-

commerce businesses

Knowledge in Excel

Commitment to learn new/changing industry developments and best practices

Strong communication and presentation skills (written and verbal) and a positive attitude

Detail oriented

Ability to change focus easily and multitask

Ability to work well under pressure with tight deadlines

Must be willing to dedicate time outside of normal business hours to launch

advertising

for major sporting events (i.e. College National Championships, Super Bowl,

Stanley

Cup, etc.)

Bachelor’s degree preferred

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.


Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers


Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.


NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.



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Location

1 Franklin Pkwy, San Mateo, CA 94403

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