Marketing Operations Manager
Chime is the largest and fastest-growing player in the challenger-banking space, providing mobile and online banking technology in the U.S. on behalf of partner banks and facilitating over 10M accounts with no physical branches. We’re a technology company relentlessly focused on helping our members achieve financial peace of mind. That’s why we offer access to an award-winning bank account that doesn’t charge a ton of traditional bank fees, can give members early access to their paychecks, and enables members to grow their savings automatically. And we’re just getting started. We are proud of our mission, devoted to our members, and passionate about applying technology to the challenge of making financial health a reality for everyone.
We have one of the most experienced management teams in Fintech and have raised over $800M in funding from DST, General Atlantic, Iconiq, Coatue, Dragoneer, Menlo, Access, Forerunner, and others. If you’re looking to join a fast-growing company with a beloved, daily-use product and an authentic mission that puts people first, we want to meet you.
About the Role
We’re hiring a marketing operations manager to play a critical role in the continual building and improvement of triggered and ad-hoc lifecycle campaigns and programs across the business. A customer-centric mindset and knack for uncovering opportunities for experimentation and improvements must be core to your work. Unlike some Marketing Ops roles, you won’t manage the tech stack, but you will leverage it to help execute on a wide array of campaigns and triggers, optimizing engagement across lifecycle channels. If you’re methodical, detail-oriented, goal-driven, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.
This role requires collaboration with a diverse array of teams to plan and execute against goals, whether executing product initiatives, testing new models for reactivation, optimizing partner cross-sell campaigns, or solving for Member Services needs. The ideal candidate should be passionate about looking at our programs holistically, being able to define and leverage data to improve the member experience through key metrics, and developing experiments for continuous innovation.
Responsibilities
- Deliver best-in-class member communications through building and improving sophisticated lifecycle campaigns/programs, proven by both quantitative and qualitative measurements
- Plan and help inform execution of omni-channel member journeys/workflows (transactional messaging, etc.) as well as ad-hoc campaigns (promotions, seasonal campaigns, etc.) that meet lifecycle and business goals.
- Partner with an assortment of stakeholders and resources - Product, Member Services, Design, User Research, Analytics - to develop and deliver on shared strategies, executed through targeted member journeys as well as ad-hoc campaigns
- Triage urgent requests that require timely communications, managing through to execution
- Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
- Leverage our marketing automation and platform tools to help scale our messaging strategy
- Work with Analytics and other resources for ongoing experimentation, developing new insights that lead to even bigger wins
Requirements
- 4+ years lifecycle/CRM operations experience
- Proven success with marketing automation/CRM systems, pushing the boundaries of what those systems can do
- Experience in customer segmentation strategies and subscriber management across multiple channels (omni-channel), deliverability and CAN-SPAM laws
- Critical thinker who can develop creative solutions around (technical or resource) limitations
- Analytical mindset and experience with related tools/concepts: Excel, A/B testing, experiment design, relational databases
- Strong organizational skills
- Impeccable eye for detail
- Experience with relevant marketing marketing tools and technologies: HTML/CSS, Looker, Amplitude, SQL, Segment
What we offer
- Competitive salary based on experience, medical and dental benefits, as well as a 401k match
- Free snacks and drinks, plus weekly catered lunches.
- Flexible vacation policy.
- Monthly happy hours and company events.
- A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service.
We know great work isn’t done alone. We’re building a team of individuals to Chime in with their different strengths to benefit our employees and members. We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.