Gusto
Gusto simplifies HR, payroll & benefits for modern businesses.
San Francisco, CA
Hybrid

Marketing Planning & Forecasting Lead

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Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

We believe the value Gusto brings will extend to new areas. Our mission includes doing much more than simply dislodging existing service providers in the payroll industry. We are actively building and launching new products and strategies for the future that will serve both employers and employees in new ways that will require and enable invention of new data-driven distribution strategies over time.

As a Marketing Planning & Forecasting Lead at Gusto, you’ll help us deliver insights that drive action. You’ll help us build a world class forecasting and planning discipline as we scale our marketing programs to millions of small businesses. The work includes creating and maintaining our demand forecast, reporting variances, and helping us understand growth drivers and areas of opportunity.  You’ll also help with sizing and scenario planning across our growth portfolio, including conversion optimization, lead generation, and LTV and will be the go-to on what’s working and what’s not. You’ll be responsible for creating compelling management reporting on performance for consumption by various stakeholders, including leaders in sales, marketing, and finance. In summary, this role is not about reporting but about triggering the most effective action. You’ll be surrounded by adept complementary partners in performance marketing, data science, business intelligence, data engineering, and more.

 Here’s what you’ll do day-to-day:

  • Scenario planning & analysis
    • Create and iterate on total company level reporting and analysis of marketing campaign and portfolio performance, company growth investment scenarios and decision making, and revenue and budget planning
    • Support marketing in reporting on yield optimization experiments
  • Create and iterate on data products for use by the Marketing team in the forecasting and planning process
    • Creating models that help marketing stakeholders expose opportunities, plan scenarios, and generate forecasts and plans. This includes using advanced tools like pacing algorithms, waterfalls, and automated outputs.
    • Developing standard reporting to enable stakeholders to easily understand performance trends, including charts, graphs, and other easy to consume outputs
    • Report on forecast accuracy, including analyzing actual performance to plan vs. forecasted and developing improvements over time
    • Deliver a weekly forecast update to key stakeholders 
  • Partner on advancing data maturity at Gusto
    • Partner with business intelligence team to define corporate metrics and measures, including key KPIs and data dictionaries
    • Partner with data science where they can support us as needed on growth modeling, funnel analytics, lead scoring, and advanced analytics
    • Partner with sales, finance, and marketing to integrate acquisition analytics across channels and along the funnel
    • Build a world class forecasting and planning discipline in partnership with our marketing leadership team and finance

Here’s what we're looking for:

  • 5-7 years of experience overall, including direct experience with financial analysis, modeling, or forecasting and planning
  • Experience preparing and iterating on management reporting for a diverse audience
  • Experience as an analyst highly desired, including experience writing SQL queries, and consuming reports from BI tools like Looker & Tableau
  • Experience with creating compelling data driven storylines in excel, powerpoint, and word for consumption by executives
  • Advanced user of Excel, with multiple years of experience building complex models from the ground up
  • Understanding of basic statistics highly desired, including how to use statistical methods to generate accurate forecasts 
  • Experience working with marketing teams a plus but not required
  • Experience with scenario planning and sensitivity analysis highly desired
  • Strong written and verbal communication skills
  • Strong work ethic, and a “can-do” attitude
  • Demonstrated ability to build trust and strong working partnerships with cross functional teams

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

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What are Gusto Perks + Benefits

Gusto Benefits Overview

Taking care of our people is just as important as taking care of our customers. We offer competitive total compensation packages with an emphasis on equity, along with many other great benefits, some of which are included below!

Medical, dental, and vision
Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources.

Time off
Gusties are encouraged to take the time off they need to continue doing great work.

Inclusive healthcare
Fertility benefits, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more.

Free meals and refreshments
If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!

Sabbaticals
Celebrate 5 or 10 years at Gusto and take a month off to recharge.

Stipends
Take advantage of monthly internet, phone, and wellness stipends. Enjoy commuter or remote work stipends, along with and cash for your Gusto anniversaries!

Culture
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Gusto provides a benefit designed to support your unique parenthood journey. The benefit is not health insurance, but rather provides resources to make family forming more accessible to everyone.
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Free daily meals
If you work at one of our offices, enjoy food, drinks, and snacks— on us.
Free snacks and drinks
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within

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