Our Mission
Backed by top-tier investors, Torch is a fast-growing, mission-driven SaaS startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential. Torch's platform provides coaches, clients, and customers with actionable insights into client and organizational strengths and challenges.
At Torch, we believe leadership matters. The world needs conscious leaders who drive invention, inspiration, and innovation to solve our time's most significant opportunities and challenges. Torch exists to create and support these leaders.
Torch is a hybrid remote and distributed team with offices in San Francisco, Buffalo, and New York. Join us as we not only work to empower conscious leaders for our customers but within our internal team as well!
The Team
At Torch, the Marketing Programs Manager sits within the Marketing Department and is a key member of our Demand Generation team -- responsible for strategy and execution of marketing initiatives that contribute to sales pipeline and fuel our growth.
The Marketing Programs Manager will be responsible for the conceptualization, execution, and measurement of demand generation campaigns. This position will manage a variety of programs and tactics, both online and offline, that deliver high-quality leads as well as nurture existing leads to advance them through the buyer's journey.
If you're sharp, motivated, and want to be part of a connected team, we have a place where you can grow while making a real impact!
This role will be reporting to the Sr. Director of Demand Generation.
Your position:

• You will develop effective strategies for generating high quality leads that align with our Ideal Customer Profile and Buyer Personas.
• You will own and execute a portfolio of online and offline tactics, including but not limited to: email marketing, paid search/social, content syndication, webinars, trade shows, and field events. (Some travel required.)
• You will design, build and test campaign deliverables such as: email copy/layouts, landing pages/forms, calls to action, etc.
• You will organize, maintain, and communicate campaign calendars, performance dashboards, and budgets.
• You will collaborate with Marketing Operations to measure and report on performance of demand generation programs to gain insights that will inform future demand gen strategies.

Your experience:

• You have professional marketing experience, preferably in a B2B technology environment/software and services.
• You have 4+ years of experience conceptualizing, executing, and measuring effective and innovative marketing programs.
• You have experience using Google Analytics, Marketo, and Salesforce.com . SalesLoft is a plus.
• You have a track record of partnering and building a relationship with sales to achieve jointly-owned pipeline goals.
• You have a deep understanding of key metrics across programs reporting, from email open rates to opportunity close rates -- and everything in between.
• You have excellent project management and prioritization skills and are able to quickly react to key indicators to optimize performance.
• You have strong written and verbal communication skills.
• You have a Bachelor's Degree in Marketing or Business is preferred, not required.

Benefits

• Medical, dental, and vision insurance
• 401k Retirement Plan
• Paid parental leave
• Flexible vacation
• Infrastructure to support remote work
• Generous professional development stipend
• Commuter stipend for public transportation

Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.