Mobile Marketing Manager
OVERVIEW
Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for acquiring new Instacart customers. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!
ABOUT THE JOB
- Owner of strategy and operational improvements for the Mobile channel.
- Responsible for driving growth via mobile app campaigns on Google UAC, ASA, and other platforms
- Define and execute tests, collect and analyze data, identify trends and insights
- Drive campaign strategies including vertical expansion, audience targeting, creative and ad copy testing, and keyword research and discovery
- Partner with agency to identify, recruit, and cultivate new mobile affiliate network relationships
- Leverage internal data, partner insights, market trends, and the competitive landscape to make data-based recommendations for improvements
- Deliver against user activation GTV targets
- Effectively communicate channel performance and test learnings to the broader marketing team and cross-functional partners
ABOUT YOU
- 3 - 5 years of experience in managing digital marketing campaigns, with understanding of native mobile app ecosystem
- Well-versed in performance marketing, online customer acquisition, and in-app conversion tracking
- Strong interpersonal, analytical, and problem solving skills
- Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
- Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
- Bachelor’s degree or equivalent
- Bonus: Proficient in MS Excel, SQL