Lemonaid Health is a mission driven technology startup committed to providing quality and affordable healthcare to patients nationwide. We build long term relationships with patients by offering a broad range of primary care services to help them lead happier, healthier lives. We’re backed by large strategic and healthcare investors like OTV and Health Velocity Capital.

Lemonaid Health comprises an entrepreneurial team of over 100 people who live each day by our 7 Guiding Principles including celebrating wow, setting a high bar, leading in innovation, and championing equality. Interested in transforming healthcare? Apply today and join our growing team of Lemons!

This position is located in San Francisco, CA and reports to the Head of Marketing.

What You'll do

• Develop strategy, media planning, and execution of Lemonaid’s offline campaigns to increase customer growth and brand awareness across multiple key offline channels, including but not limited to TV, Radio, and Direct Mail.
• Test, learn, iterate and scale by driving continuous improvement in efficiency and ROI, factoring in interaction with activities and on owned, earned and paid channels.
• Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders
• Manage agency relationships and provide direction based on performance goals
• Drive iteration process to improve quality, and efficiency, of ad creative
• Work cross-functionally with Growth, Product, Operations, and Medical teams to drive revenue through omni-channel marketing campaigns

What You'll bring

• 3-5 years progressive experience in user acquisition and data-driven marketing, ideally in an e-commerce or D2C company
• Strong understanding of customer acquisition channels, offline and digital.
• Expert level in 2 or more of the following marketing channels: Direct Mail, Audio, Television, OTT, and OOH
• Highly analytical, comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
• Experience managing people, agencies and working closely with creative teams and data teams.
• Able to work in a constantly changing startup environment
• A propensity for testing constantly and a constant advocate for marketing excellence.
• Proficient in Excel, and familiar with Google and Analytics, data visualization tools (Tableau, looker).
• Communicate professionally, tactfully, and kindly while maintaining a high level of confidentiality at all times

Why we think you’ll be excited about us: 

At Lemonaid Health, we strive to be the best place to work. We have ingrained a culture of giving and receiving feedback, and providing a challenging, yet fun, work environment. 

We are proud to offer competitive medical benefits in addition to 401(k) matching, generous PTO, and more!

Our Lemons live each day by our Guiding Principles:

-Aim for “wow” in everything we do.

-Be driven by our mission to increase access to healthcare.

-Lead in innovation - act first.

-Communicate clearly using the correct communication medium.

-Set a high bar for ourselves and each other - provide and take feedback.

-Be proactive - never say “that’s just how we always do it”.

-Champion equality - proactively be anti-discriminatory.

Lemonaid Health is committed to providing equal employment opportunities and bases all hiring decisions upon business needs, job requirements and individual qualifications without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.