Organic Growth Marketing Manager, SEO & CRO

| Remote
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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is reinventing credit to make it more honest and friendly. We give consumers the flexibility to buy now and pay later without any hidden fees or compounding interest and help businesses increase conversions and expand their customer base. 

 

Affirm is looking for an outstanding Organic Growth Marketing Manager to join our Growth & Integrated Marketing team. In this role, you’ll help define the roadmap for how we scale our site traffic, performance and conversion for both our consumer and merchant audiences. You’ll build and execute on organic acquisition and web strategies that will acquire first-time visitors, re-engage existing users, and generate leads from businesses interested in partnering with Affirm.

The ideal candidate will understand both B2C and B2B business requirements and help create and execute on marketing strategies that will improve SEO performance, continuously optimize conversion funnels, and build a website that delights and converts consumers and merchants alike. 

This role is highly collaborative. You will work across product, engineering, analytics and marketing stakeholders to translate business needs into innovative strategies and campaigns that perform, and constantly iterate and explore new ways to drive organic growth.

 

What you’ll do

  • Help develop and execute on the organic growth vision, strategy, and reporting cadence for our website
  • Be hands-on with SEO strategies and tactics that will bring high-intent organic B2B and B2C visitors 
  • Build A/B testing roadmaps and work with Analytics teams to continuously optimize our website to increase conversions 
  • Evolve Affirm.com into a true shopping and discovery platform for consumers while also making it an educational and persuasive place for businesses to learn more about the benefits of partnering with Affirm
  • Collaborate across functions – including Marketing, Product, Engineering, Design, Security, and Legal – to launch campaigns and new web experiences that drive conversions while powerfully communicating our brand and product through relevant, engaging content
  • Work closely with Analytics to monitor traffic and performance and identify actionable insights to grow our organic presence and improve user experience and conversion.

 

What we look for

  • 5-7 years of experience driving strategy and execution of impactful organic search optimization or relevant web projects
  • Strong track record of leading successful projects across in-house or agency roles working on a site with a high proportion of traffic coming from organic search
  • Experience with conversion rate optimization, including running a/b tests
  • Strong cross-functional collaboration and communications skills
  • Proactive, organized, curious, entrepreneurial problem solver with a “can-do” attitude and a testing-and-learning mentality  
  • Strong organizational and time-management skills, ability to react to shifting priorities
  • Ability to be both strategic and have strong attention-to-detail 
  • Experience with web analytics, optimization, and SEO tools, such as Google Analytics, Google Search Console, SEMRush, DeepCrawl, Optimizely, and Hotjar. Experience implementing analytics is a plus.
  • Ability to work with technical SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills; international SEO experience a plus 
  • Experience with finance, mobile apps, ecommerce, or payments is a plus

Location

We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
Please note that visa sponsorship is not available for this position.
 
#LI-Remote
Check out our remote-first approach to learn more about the new ways we work.
 
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
 
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.
 
We also believe “It’s On Us” to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
 
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Affirm's office is located in San Francisco's Financial District with close access to great coffee, restaurants, and bars.

What are Affirm Perks + Benefits

Affirm Benefits Overview

We’re excited to announce that Affirm is now a remote-first company! The majority of our roles can be accomplished anywhere in the U.S. and Canada (with the exception of Quebec). While most Affirmers will have the option to choose a remote-first accommodation, our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.

For this new way of working, we’re thrilled to introduce a dynamic and competitive compensation model and total rewards package that complements our remote-first work style. Affirm’s 2021 benefits will allow flexibility for Affirmers to customize their experience by selecting benefits based on their individual needs and preferences to be successful from almost anywhere -- continuing to lean into our value of “People Come First”.

Culture
Volunteer in local community
Partners with Nonprofits
Affirm Cares is a 501(C)3 employee foundation dedicated to supporting nonprofit causes in our communities.
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Check out Affirm's 2020 DEI Report here: http://bit.ly/affirmdei2020

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