Organic Growth Marketing Manager, SEO & CRO at Affirm

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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is reinventing credit to make it more honest and friendly. We give consumers the flexibility to buy now and pay later without any hidden fees or compounding interest and help businesses increase conversions and expand their customer base. 

 

Affirm is looking for an outstanding Organic Growth Marketing Manager to join our Growth & Integrated Marketing team. In this role, you’ll help define the roadmap for how we scale our site traffic, performance and conversion for both our consumer and merchant audiences. You’ll build and execute on organic acquisition and web strategies that will acquire first-time visitors, re-engage existing users, and generate leads from businesses interested in partnering with Affirm.

The ideal candidate will understand both B2C and B2B business requirements and help create and execute on marketing strategies that will improve SEO performance, continuously optimize conversion funnels, and build a website that delights and converts consumers and merchants alike. 

This role is highly collaborative. You will work across product, engineering, analytics and marketing stakeholders to translate business needs into innovative strategies and campaigns that perform, and constantly iterate and explore new ways to drive organic growth.

 

What you’ll do

  • Help develop and execute on the organic growth vision, strategy, and reporting cadence for our website
  • Be hands-on with SEO strategies and tactics that will bring high-intent organic B2B and B2C visitors 
  • Build A/B testing roadmaps and work with Analytics teams to continuously optimize our website to increase conversions 
  • Evolve Affirm.com into a true shopping and discovery platform for consumers while also making it an educational and persuasive place for businesses to learn more about the benefits of partnering with Affirm
  • Collaborate across functions – including Marketing, Product, Engineering, Design, Security, and Legal – to launch campaigns and new web experiences that drive conversions while powerfully communicating our brand and product through relevant, engaging content
  • Work closely with Analytics to monitor traffic and performance and identify actionable insights to grow our organic presence and improve user experience and conversion.

 

What we look for

  • 5-7 years of experience driving strategy and execution of impactful organic search optimization or relevant web projects
  • Strong track record of leading successful projects across in-house or agency roles working on a site with a high proportion of traffic coming from organic search
  • Experience with conversion rate optimization, including running a/b tests
  • Strong cross-functional collaboration and communications skills
  • Proactive, organized, curious, entrepreneurial problem solver with a “can-do” attitude and a testing-and-learning mentality  
  • Strong organizational and time-management skills, ability to react to shifting priorities
  • Ability to be both strategic and have strong attention-to-detail 
  • Experience with web analytics, optimization, and SEO tools, such as Google Analytics, Google Search Console, SEMRush, DeepCrawl, Optimizely, and Hotjar. Experience implementing analytics is a plus.
  • Ability to work with technical SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills; international SEO experience a plus 
  • Experience with finance, mobile apps, ecommerce, or payments is a plus

Location

We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
Please note that visa sponsorship is not available for this position.
 
#LI-Remote
Check out our remote-first approach to learn more about the new ways we work.
 
If you got this far, we hope you're feeling excited about this role. Even if you don't feel you meet every single requirement, we still encourage you to apply. We're eager to meet people who believe in Affirm's mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes.

At Affirm, People Come First is one of our core values, and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2020 DEI Report.

We also believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state, and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Affirm is a remote-first company! Our brick and mortar offices remain operational and accessible for anyone to use on a voluntary basis.

What are Affirm Perks + Benefits

Affirm Benefits Overview

Attracting great people starts by finding talent in different places. That's why we built remote work into the DNA of how we do business—but if an office space is more your style, we have offices in Chicago, New York City, Pittsburgh, Salt Lake City, San Francisco, and Toronto.

Affirm’s benefits are made for you. Spending wallets provide access to food, lifestyle, technology, and family planning wallets for your expenses. If your role is remote, you can set up shop anywhere in your home country. Generous time off enables you to take the time you need when life happens. Health benefits that include vision, dental, and mental health programs. We have a simple, flexible and transparent remote-first compensation structure so you can make the best decisions for yourself and your family. Our parental leave policy includes 18 weeks’ paid leave for birth and non-birth parents, and a 4-week return-to-work transition program, at full base pay. We also offer 24 company-wide paid days off (on top of our generous time off policy) which help our teams collectively pause to recharge.

Culture
Volunteer in local community
Partners with Nonprofits
Affirm Cares is a 501(C)3 employee foundation dedicated to supporting nonprofit causes in our communities.
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Pushing the envelope together: Diversity, Equity, and Inclusion (DEI) in 2020

Diversity, equity, and inclusion are integral to the cultural fabric of Affirm. We’re dedicated to making improvements and sharing our learnings with the broader community. While we’re proud of our progress, we recognize the work still needed to be done. People Come First is not just a value at Affirm, it drives the work we do everyday and we look forward to continuing the work around us.

View Affirm's 2020 U.S. Diversity, Equity, and Inclusion report here: http://bit.ly/affirmdei2020

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