Paid Search Marketing Senior Associate at Udemy

| San Francisco
Sorry, this job was removed at 6:01 a.m. (PST) on Thursday, May 7, 2020
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
ABOUT THE ROLE:
As a member of Udemy’s paid search marketing team, you’ll be at the forefront of Udemy’s customer acquisition efforts, contributing to Udemy’s mission of improving lives through learning by reaching and inspiring potential new students to learn through our platform. You will be part of the day-to-day management of our paid search account, working on campaign creation and optimization, testing, performance tracking and reporting. You will have the opportunity to work directly with marketing leadership, as well as cross-functional partners, to help grow and expand our student base globally. 
ABOUT YOU:
You are an avid learner, curious and with strong analytical skills, comfortable navigating through large amounts of data to come up with insights that can help explain channel performance and drive improvements. You have a strong interest in the digital marketing space, specifically performance marketing. You are organized and comfortable managing timelines and deliverables for multiple projects at a time. You enjoy working cross-functionally and have strong communication skills. You are highly proactive, results obsessed and are constantly looking for ways to improve how things work. You are technically-savvy, with a strong interest in understanding the fundamentals of how the data and tools that we use to run the paid search channel work.

Here's what you'll be doing:

  • Create, optimize and scale campaigns on Google Adwords and Bing Ads
  • Monitor, analyze and report channel performance
  • Help the team to restructure the accounts to increase efficiency
  • Design, setup and interpret copy and landing page experiments
  • Track, report and present campaign performance and channel insights to internal stakeholders
  • Team up with our Creative team to come up with new ad copy concepts
  • Work with Product, Engineering and Decision Science to support our marketing automation and personalization efforts
  • Collaborate with the rest of our user acquisition channels to identify and implement cross-channel initiatives
  • Manage the relationship with our ad agencies as well as with our Google and Bing account teams

We’re excited about you because you have:

  • 2-3 years of work experience in paid search marketing. Experience managing large paid search accounts is a plus
  • Experience using Google Ads Editor and good knowledge of Excel
  • Excellent quantitative, analytical and creative problem-solving skills
  • Self-motivated, well organized and with a strong attention to detail
  • Strong communication skills and an outstanding capacity for cross-functional and cross-organizational collaboration
  • Ability to work autonomously in a fast-paced, dynamic work environment, able to take ownership of projects while meeting key priorities and tight deadlines
  • Passion for the online learning space
  • Bachelor’s degree or equivalent
  • Experience with SQL or desire to learn

#LI-SD1
About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
Udemy in the News
Udemy Raises 50 Million at a 2 Billion Dollar Valuation from Japanese Publisher Benesse
Paid Paternity Leave Should be the Norm in the U.S.
Breakdown of Most In-Demand Skills for 2020—Finance, Marketing, Sales and Engineering
How Investing in Yourself Today Will Set You Up for Career Success Tomorrow
Feedback Isn’t the Problem, but the Way That We Deliver It Is Broken

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
More Jobs at Udemy37 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Project Mgmt
Sales
Content
Operations
new
San Francisco
Sales
new
San Francisco
Operations
new
San Francisco
Operations
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Design + UX
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Content
new
San Francisco
Operations
new
San Francisco
Sales
new
San Francisco
Sales
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Design + UX
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Sales
new
San Francisco
Data + Analytics
new
San Francisco