We are looking for a self-directed, multi-faceted marketing professional to join our partner marketing team and drive marketing collaboration with channel partners. Successful candidates must have prior marketing experience and must use this understanding to build and execute marketing activities. 

Role and Responsibilities:

• Lead partner marketing efforts and responsibilities in North America

• Support partner recruitment and onboarding team to identify and recruit new partners through tailored marketing campaigns

• Manage geo-specific marketing including developing and executing marketing programs that help achieve joint sales goals with partners. This can include, but is not limited to, lead generation activities, events, targeted campaigns, outbound exercises, PR & brand awareness activities and more

• Collaborate with cross-functional teams to execute marketing exercises including lead generation, product marketing, sales enablement, customer success, partner recruitment, partner communications and more

• Develop, localize, maintain and update content such as websites, blogs, case studies, video testimonials, product tutorials, brochures, banners and more

• Own all related marketing metrics to measure the success of the activities -  demand generation numbers, payback, conversion, and other KPIs based on identified KRAs

• Manage budget with reliability and own ROI

• Be a voice for the partner network within the company

Skills and Experience: 

• 3-5 years of experience in marketing. Additional experience working with channel/partner/sales is ideal

• Excel at cross-group collaboration, creative thinking, and problem solving

• Motivated self-starter who thrives on working in complex and challenging work environment

• Knowledge in SaaS businesses including keeping tabs on current marketing trends

• Excellent verbal, written, and interpersonal communication skills and project management skills

• Bachelor’s degree

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and support their customers for life. Freshworks products help business support employees so they can better serve their customers. Our products are ready to go, easy to use, and offer a quick return on investment.

Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales CRM (Intuitive fully-integrated CRM and marketing automation), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).

More than 50,000 businesses, including Discover, Honda, Hugo Boss, Klarna, Manchester United, Puma, Sotheby’s, and TaylorMade, trust Freshworks to increase their customer’s lifetime value. In addition, Freshworks has received numerous accolades, ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work list. 

Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 offices to serve our customers throughout the world. Freshworks is backed by the world's leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management. For more information visit www.freshworks.com.