About Us

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has more than 575 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content.

About the Role

You will be responsible for driving subscriptions at an acceptable payback across various digital marketing channels. You will have access to a generous monthly budget, directly influence the growth strategy and product roadmap, learn from a team of best-in-class marketers and gain exposure to the executive leadership team. Most importantly, you will be given the opportunity to make a material impact at one of the fastest growing media companies in the world. The ideal candidate is a highly motivated self-starter who enjoys making data-driven decisions and is comfortable learning new concepts (both quantitative and qualitative).

Responsibilities

• Support growth initiatives across multiple channels, including: paid social (Facebook, Instagram, Twitter, SnapChat), search, influencer, podcasts, and display (among other channels)
• Utilize data to test and validate new strategies that drive sustainable customer acquisition at scale and apply basic knowledge of statistics to separate signal from noise
• Execute on creative, targeting, and user onboarding flows
• Work cross-functionally with leaders on design, analytics, product and engineering
• Provide performance forecasting updates to leadership and make recommendations on how ad dollars should be deployed
• Foster strong relationships with paid media agencies and technology partners

Requirements

• 2-3 years of foundational professional experience in a digital marketing or data-focused field
• At least 1 year of experience in marketing with a performance focused digital channel
• Strong desire to learn how things work and how they can be improved
• Extremely analytical with strong communication skills
• Ability to analyze large data sets and skillfully distill results into a narrative that helps inform strategy
• Understanding of the subscription revenue model in the digital media space
• Advanced excel skills, SQL a plus
• Candidate must work in our San Francisco office

The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2019 Great Place to Work.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.