Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

What we are looking for:

•  At least 1-2 years experience in hands-on role managing google search, youtube and display campaigns and optimizing towards sales, leads and return on investment (ROI)
• Substantial experience pulling campaign performance data, generating advanced excel (google sheets) reports, and identifying optimization opportunities to improve campaign performance. 
• High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
• Ability to manage numerous ongoing projects with poise
• An eye for identifying great creative and iterating for ROAS gains
• Willingness to be flexible and open to new challenges as the business needs evolve

Responsibilities of the role:

• Manage the launch of new classes and assets across all of Google Ads’ campaign types: YouTube, Search and Display from proposing class launch plans to executing campaign builds and optimizations post-launch. 
• Identify actionable opportunities for scale or efficiency across all Google Ads campaigns 
• Analyze ad performance and make suggestions for optimizations and future tests
• Coordinate cross-functionally with the broader marketing team, creative team, and external agencies to launch new instructor’s classes 
• Report cross-functionally on performance with focus on profitability, scale and long-term value
• Report directly to the Google Ads Channel lead

Requirements:

• Strong grasp of Google Ads platforms, including Google Analytics, and how to launch, build and optimize all types of Google Ads campaigns. 
• A lifelong learner with a growth mindset who values making a difference in the lives of others
• Substantial experience pulling data and generating excel reports
• Excellent communication skills
• Eager to bring your whole self to work
• Excited to work with a small interdisciplinary team in a fast-paced environment
• Bachelor’s degree or equivalent work experience
• This role is based in our San Francisco HQ but will be initially remote until our office reopens 
• Legally eligible to work in the United States

Nice to have: 

• Experience with SQL
• Experience with Looker and/or Amplitude
• Exposure to long-term (“lifetime”) value models

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.