Sr. Manager, API Platform Product Marketing
What if you could change the way the world communicates?
What if you could share that story with the world?
What if you had the freedom of a startup and the resources of a global enterprise?
You’d break new ground. Raise the bar for performance. And do career-defining work.
That’s exactly the kind of environment we’re building together at RingCentral.
RingCentral’s cloud-based communications platform connects more than 2 million users around the world, in ways that bring people, ideas, companies and customers together. We’re the largest and fastest-growing pure-play provider in our space - growing at more than 30% every year, with a market capitalization of over $18 billion!
Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible.
We’re as proud of our working environment as we are of our market success. You’ll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We’re not just changing the nature of communication and teamwork. We’re winning, together.
As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral’s message with the world. You’ll use data, technology and creativity to target, communicate, measure and adjust with precision— and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
The Sr. Manager, API Platform Product Marketing is a key part of the RingCentral Platform Product Marketing team reporting to the Director of Platform. This role will have an outsized impact within the company being responsible for increasing program awareness both internally by working with sales, CSM, and support teams as well as externally by driving initiatives for RingCentral Independent Software Vendors (ISVs), prospects and customers.
As the leader of the Platform Product Marketing initiative you will have control over our developer product marketing strategy by working with our customers to drive adoption of the developer APIs, enabling our sales team, and enabling our ISVs to create world class apps.
This includes API messaging, customer campaigns, and content initiatives. You will work cross functionally with our developer team and business development teams for overall Platform adoption strategy, messaging, and initiatives.
Must-Have:
- Define customer facing messaging focused on the RingCentral API to drive adoption and to enable ISVs to build world class apps.
- Manage the RingCentral app gallery strategy to optimize customer and ISV engagement.
- Drive and develop sales training within RingCentral’s established sales programs to raise awareness about Developer products with a focus on “how to position/ how to sell”
- Support ISVs engagement with value proposition and engagement
- Build and manage platform content such as: Developer datasheets, platform persona guidelines, webinars, whitepapers, guides, corporate blog posts, and case studies
- Collaborate with multiple teams from product management to set launch plans, Business Development to drive lead gen programs, Support teams to create knowledge base articles and end user/admin guides, and sales enablement to drive awareness and adoption.
- Drive Customer facing event strategy with Field to build Developer Marketing into customer events including RingCentral Summits
- Work cross functionally with our customer marketing team to build customer and ISV stories
- Manage all related analytics including content views and breakdowns, reporting on results weekly
- Assist with Developer focused events as needed
Qualifications:
- 5+ years of developer, platform, or integration marketing/ sales experience
- Experience with product launches, partner events, and/or cloud platforms such as UCaaS / Contact Center
- Familiarity with digital transformation and integration technologies including APIs, how companies utilize APIs, and how APIs and platforms benefit companies
- Owner and KPI driven mentality with a focus on delivering measurable success
- Talent for taking input for various stakeholders and distilling actionable plans in an agile and face-paced environment
- Ability to thrive in a startup like environment. We want candidates with that entrepreneurial spark, and ability to organize and prioritize tasks.
Nice-To-Have:
- Past experience marketing and working with APIs
- Past experience building out an app gallery ecosystem
- Familiarity with Adobe Creative Suite including Photoshop
- Familiarity with iMovie, Adobe Premier, or other video editing tools
- Teacher mentality, can break down complex concepts into simple terms
- Familiarity with HTML, CSS, PHP, JavaScript, Java, C#, Ruby, or other languages
About RingCentral
RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It’s a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone.
RingCentral is headquartered in Belmont, California and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.