The Industry Marketing Manager will position Sage People as the leading supplier of cloud HR and Payroll management solutions for the nonprofit vertical. As a thought leader, you will define new industry segments, help drive compelling content and partner with sales as an industry expert to help drive growth. Lead GTM strategy for the product/vertical – working cross functionally with Demand Generation and Product Marketing.

Responsibilities:

• Serve as a thought leader and vertical market expert in assigned vertical/industry
• Set the strategy for assigned vertical/industry, including micro-verticals inside the vertical to target and overall go-to-market strategy
• Interview customers and partners to identify new industry micro-verticals to target
• Publish customer case study slides and sales kits for each micro-vertical
• Deliver at least 1-2 live customer interview per quarter (21 total nfp customers in US)
• Be the joint relationship builder with key customers in the vertical (CFL/CSM)
• Partner with Sales Enablement and PMM to support industry and micro vertical training
• Work with product marketing and Demand Generation teams to design cross-channel campaigns to reach opportunity generation targets
• Work with product marketing to produce compelling micro-vertical content to be used by sales and in marketing campaigns
• Ensure tight alignment with industry selling leaders and deliver content, competitive positioning, and sales tools necessary for funnel acceleration and closing deals
• Partner with sales to serve as an industry expert and PMM (product/domain experts) to help drive value proposition and close deals
• Increase customer voice and participate in the product development cycle – collaborating with PMM - through providing vertical/industry expertise in trends
• Collaborate with cross-functional teams in events (tradeshows, webinars, conferences, etc.) and present as a thought leader in vertical/industry breakouts.
• Inspire SP customers, partners, and employees with an industry point of view
• Infuse customer success, industry domain expertise and relevance into marketing programs designed to drive demand generation

Requirements:

• BA/BS in marketing, business or related fields
• 7+ years of industry, vertical, solutions or product marketing experience
• 2+ years experience in marketing software to HR departments
• Strong analytical skills to segment verticals
• Track record of success working cross-functionally with sales, marketing and product
• Great storytelling skills – ability to take complex technology concepts and communicate them to a mass market in a simple compelling way
• Excellent communication and presentation skills
• Proven track record in crafting compelling positioning and thought leadership content
• Can-do attitude – willingness to "roll up your sleeves" and make things happen
• Strong analytical curiosity with Excel, Tableau or Salesforce analysis skills

Desired Attributes:

• Track record of launching and growing vertical markets expertise resulting in business growth
• Experience marketing software to Nonprofit organizations
• Track record of developing business plans and/or strategic go-to-market plans
• Managed teams of industry, vertical, solutions or product marketing professionals

Previous public speaking experience