Principal SEO Strategist - Q&A at Course Hero

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Course Hero is scaling! We are seeking an experienced, highly motivated, data-driven SEO expert to help lead and drive our SEO efforts. You will work with dedicated engineering and AI resources to tackle SEO at scale. We have 100M+ indexed pages, 1B+ pageviews/year, 100M+ users/year, and are an Alexa top ~200 US site.


The SEO team is a key part of our growth strategy. We are a company that understands SEO: It is in our DNA, and the way we communicate about growth. 


If you enjoy the thrill of increasing rank on hundreds of thousands of keywords and working on millions of pieces of new, unique and SEO-friendly content, this role IS for you!


Here are some ways you’ll make an impact!

  • Develop a strategic roadmap that will result in organic traffic growth
  • Work with engineering counterparts to make sure strategic direction is being realized, i.e. answer clarifying questions, verify solutions meet the goals
  • Define and regularly monitor KPIs, success metrics, and other analytics to gauge SEO health and understand organic search performance
  • Perform large-scale keyword research and search market analysis
  • Identify SEO best practices and areas for improvement and drive those initiatives
  • Evaluate experimental results and push forward next steps at a rigorous pace
  • Identify and analyze competitor techniques, as well as benchmark Course Hero’s performance against theirs
  • Gather and draw insights from data that can help define areas of SEO optimization
  • Collaborate with our analytics team and use data-driven approaches to help guide your decisions and continuously improve our SEO health

Are you our Principal SEO Strategist?

  • BA/BS degree in a quantitative field, eg. Economics, Mathematics, or Statistics
  • 8+ years of SEO experience
  • Managed large sites (over 10 million pages) with significant organic search traffic
  • Track record of earned business wins through SEO
  • Proven success in utilizing analytics to provide strategic recommendations and drive concrete action.
  • 2+ years of SQL experience 
  • Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO (novices to technical experts)
  • Ability to deal with change, given your passion for innovation and creative problem-solving
  • Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
  • Deep understanding and experience with Google Search Console and Google Analytics
  • Familiar with tools such as Screaming Frog, SEMRush, DeepCrawl, Botify, etc

Bonus Points: 

  • Experience with SEO A/B testing

About Us:

At Course Hero, we have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty and we love to learn.  Our bold mission is to help students graduate confident and prepared!

 

We are not the only ones that think we’re onto something big. Course Hero has been recognized as the 278th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500 and also 2019’s One of the Best Places to Work in the Bay Area by the Bay Area News Group. Read up on some of our recent news coverageblog, and learn more about us to see what it is like to work with our team.


Benefits & Perks!

  • Competitive salary and stock options
  • Full medical coverage (medical, dental, vision)
  • 401(k) program with match
  • Education Reimbursement
  • Quarterly team events and outings (Sporting Events, Escape Rooms, Go-Kart Racing, Karaoke, Bowling and much more!)
  • Free lunches twice a week, on-site cafe discount, plus an endless snack and drink supply
  • Onsite gym – Pacific Shores Center – Classes – Pool – Spa – Rock Wall - Massages!
  • Commuter benefits, shuttle service from Redwood City, and cell-phone allowance
  • Local move benefits to move within 10 miles of our office!
  • 8 hours per quarter paid time for volunteering for a cause of your choice
  • Front row seat to Master Educator lectures – check out the videos on our LinkedIn Career Page

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AFAIKDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • InstapageCMS
    • HubSpotCRM
    • IntercomCRM
    • OracleEmail
    • ResponsysEmail
    • LitmusEmail
    • Movable InkEmail
    • FountainEmail
    • BlazeVerifyEmail
    • Hubspot MarketingEmail

Location

We are located in a beautiful complex with a waterfront view, a lot of greenery, and free parking! We are also near the Redwood City Caltrain station.

An Insider's view of Course Hero

How would you describe the company’s work-life balance?

Course Hero truly cares about the work-life balance of its team. The leaders genuinely care about our health and happiness, and that's been a unique experience for me. During COVID-19's SIP Course Hero has been so supportive of its employees and offered extra time off to make sure we can spend time balancing what's necessary for our personal lives.

Ali

Lead Product Manager

What's the biggest problem your team is solving?

We are trying to get educators what they need to design & improve their courses. We have a huge library of course content that can help educators not have to reinvent the wheel and/or validate their approach to a topic. Our goal is to connect them with the correct resources as easily as possible so they can focus on teaching and helping students

Chelsea

Senior Product Manager

How has your career grown since starting at the company?

Working as a Front End Engineer at Course Hero has been an amazing journey so far, one that has allowed me to build user-facing products and lead front end projects that have a meaningful impact on the lives of the people who use some of our services, and on the technology stack we employ.

Ernesto

Senior Software Engineer

What is your vision for the company?

Course Hero envisions a world where every student graduates, confident and prepared. We are here to help students tackle their toughest questions, practice for tests, & understand the most complex concepts in their classes. Towards this end, we have built the world's largest library of course-specific content, textbook help, & marketplace of tutors

Ankur

Chief Product Officer

How do you collaborate with other teams in the company?

At CH, we understand that the teams' strength comes from supporting each other and communicating well. While we have diverse areas of expertise, we share the same vision. We approach the problems at hand with the goal of solving them the best way possible leveraging all our skills, sharing our ideas, clearly defining goals within and across teams.

Vasanthi

Senior Machine Learning Engineer

What are Course Hero Perks + Benefits

Culture
Volunteer in local community
Course Hero employees participate in local volunteer activities, such as the Second Harvest Food Bank, Life Moves, etc.
Partners with Nonprofits
Course Hero partners with non-profits like iMentor and continuously finds ways to volunteer or work together with others.
Friends outside of work
Eat lunch together
Intracompany committees
Course Hero has culture and fun committees ranging from employee resource groups to book club to poker night!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Course Hero has a dedicated wellness committee that sets up weekly and monthly events.
Onsite Gym
Team workouts
Course Hero has on-site yoga and fitness classes taught by other Course Hero employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Our employees receive 32 hours per year of paid volunteer time.
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Course Hero offers benefits for our commuting heroes. $150 on a public transportation card (Bart, Caltrain, muni, etc) or a $150 gas card, which reloads on the first day of each month.
Company Outings
Acme Co. hosts company outings Monthly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We offer employees free parking in our parking lot.
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend

Additional Perks + Benefits

Our perks and benefits stem directly from employees themselves. Our People team sends out an engagement survey every quarter and make internal changes to our perks based on data stemming directly from our engagement surveys!

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