Product Marketing Associate
Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits.
Social Security, our nation’s retirement safety net, is projected to be insolvent as soon as 2035, making employer-sponsored 401(k) plans the primary retirement savings vehicle in the U.S. Nearly half of all working Americans are not saving enough for their future because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium sized businesses to offer employees a path to financial independence through retirement savings.
Our values are the guiding principles we use to build solutions for plan administrators and participants. They reflect our point of view on what’s important and what’s right:
In it for customers, autonomous & accountable, outcomes driven, inclusive collaboration, and decisive.
Are you an analytical, structured, and strategic thinker with deep customer empathy who is looking to build a career in Product Marketing at a mission-driven company? Then this is the job for you. We are looking to hire a Product Marketer to help evolve our understanding of the 401(k) and retirement market, key buyer personas, channel partners, and competitors while also elevating the voice of our customers in our messaging, product, and go-to-market activities.
What you get to do every day
● Work cross-functionally with our Revenue and Product teams to ensure they have the resources they need to communicate our value proposition and differentiation.
● Help build a customer insights engine that captures the voice and needs of our customers to inform our messaging and product roadmap
● Work directly with our customers and their employees to document and share their stories of retirement security
● Conduct detailed and thorough analyses of our market and competition (e.g. win/loss analysis, pricing comparisons, etc.) on an ongoing basis and deliver actionable insights and perspectives to Product, Revenue, and Marketing teams to provide perspective
● Create new and refine existing product messaging used by our Revenue, Marketing, Content, and Product teams
● Own product related pages on HumanInterest.com and make copy updates/optimizations as needed that are aligned to our brand and product
messaging hierarchy
● Lead product launches and dial in our release marketing processes and deliverables to communicate with clarity our product updates and benefits to internal and external stakeholders
What you bring to the role
● 2+ years of experience in marketing and/or fields that emphasize structured thinking (e.g. consulting, business analytics, etc.). Product
marketing-specific experience and experience in Fintech or Financial Services industry a plus
● Familiarity with analytical frameworks or research strategies (win-loss, SWOT, etc.)
● Experience breaking down complex concepts to distill and communicate the key information
● A data-first bias when identifying problems and proposing solutions
● A self-starter mentality means you’re comfortable with some ambiguity and prefer to bring ideas and solutions to the table vs. waiting to be told
what to do
● A knack for presenting ideas succinctly and with clarity to gain buy-in with other teams and stakeholders
● Great project management skills with the ability to juggle multiple projects at a time and manage from end-to-end with consistent communication to key stakeholders
Please feel free to apply to this position even if you do not meet 100% of the requirements listed above.
About Human Interest:
We’re a high-growth, Series D-funded company that’s changing the retirement industry. Human Interest is seeking to build a best-in-class product to help small businesses give their employees a path to financial independence. Named one of America’s Best Startup Employers by Forbes, one of the Best Places to Work by the San Francisco Business Times, and a 2021 Top Company by Y Combinator, we’re looking for incredible talent to help us achieve our mission: ensuring people in all lines of work have access to retirement benefits. Human Interest has raised $305M and is backed by leading investors that include TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.
Inclusive collaboration makes us a better business
We deliberately build processes to create a workplace where all are welcome and accepted. We're proactive and purposeful in prioritizing diversity and inclusion internally not only because it's the right thing to do, but also because we believe it's the only way to effectively create products and services that can be truly helpful to all people.
Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.
Human Interest employees must adhere to the Company’s security policies and Code of Ethics.
Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
https://humaninterest.com/disclosures
We comply with CCPA guidelines.
