Product Marketing Lead

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Email is the universal communication tool for work. It’s where you discuss work, answer questions, and talk to all of your customers, vendors, and partners. But email wasn’t designed for business and hasn’t evolved with the way you work with a team. So you’re dropping the ball, missing important context, and relying on dozens of siloed apps just to get the job done.

With more than 5,500 customers Front is reinventing the inbox so people can accomplish more together. We’ve created one place where you communicate internally and externally, gain context about customers and projects, and access all your other tools so you can be more efficient, more fulfilled, and ultimately happier at work.

Front was featured in Forbes’ Next Billion-Dollar Startups 2019, The New York Times’ The Next Wave of ‘Unicorn’ Start-Ups, Zapier’s Apps at Work Report: The Fastest Growing Apps of 2019, the Bay Area’s Great Places to Work, and of course Glassdoor.

We’re looking for a Core Product Marketing Lead to join our growing Product Marketing team. You will be responsible for aligning our Product, Success and Marketing teams to drive the introduction, awareness and adoption of our product. This role will develop product and audience messaging and positioning, lead product launches, and work with our field and marketing teams to promote our product. Additionally, your role will be to understand both the market and the competitive landscape to provide thought leadership on Front’s capabilities and strategy.

What will you be doing?

  • Own product positioning that differentiates Front by understanding customer needs, product roadmap, market trends, and competitive forcesPlan and execute product/feature launches and related sales enablement across cross-functional teams spanning Product, Marketing, Support, Success, Sales
  • Develop compelling product-centric content for prospective and existing customers including emails, blog posts, webinars, product videos, sales sheets
  • Drive the content and management of scaled education programs critical to onboarding, adoption and ongoing value delivery
  • Work with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and mitigate product gaps
  • Collaborate with Sales and Success to understand & support ongoing enablement, and maximize the impact of messaging for prospects and existing customers through training and sales collateral

What skills and experience do you need?

  • Comfortable living and working in accordance with Front’s values of transparency, collaboration, high standards, care, low ego, and inclusion
  • BA/BS or equivalent working experience in enterprise SaaS
  • 4-7 years of experience with Product Marketing Experience with product-led GTMs and delivering products to market
  • Leadership experience across large, geographically distributed teams
  • Ability to lead and communicate cross-functionally with product, sales, customer success and other departments
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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Location

The Front San Francisco office is located in SoMa – close to the Financial District, Cal Train, Oracle Park and more.

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