Product Marketing Manager, Asset Hub
We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries.
Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
This role is in the Product Marketing team supporting the Asset Hub product group. Asset Hub's mission is to be the best place for crypto organizations and asset issuers to get listed, grow their communities, and succeed in the crypto economy--a critically important piece of creating an open financial system. With the Web3 and crypto landscape changing everyday, it’s important for asset issuers to know that our door is open and understand how we can help. In this role, you will own end-to-end marketing that grows the adoption of the Asset Hub platform, a streamlined interface for asset issuers to list and manage their asset on Coinbase and grow their crypto communities through programs such as Coinbase Earn. Our issuer base is growing fast, and the team is investing in new ways to help crypto projects throughout the full lifecycle--help build the future of the open financial system on Asset Hub!
What you’ll be doing (ie. job duties):
- Own the marketing strategy and execution for Asset Hub and Earn. This includes earned, owned, paid channels as well as extensive cross-functional work with data science, marketing insights, comms, content strategy, and more.
- Responsible for end-to-end go-to-market and project management from initial planning through measurement and optimization.
- Drive growth of a two-sided asset marketplace: you will acquire new asset issuers on the supply side, promote products and programs that add value to the asset issuers, and drive demand for their assets.
- Manage budget; evaluate results against goals, and share learnings for improvement.
- Develop and own quarterly and annual roadmap, working with product and sales and marketing XFNs on an integrated approach.
- Measure and report against the performance of initiatives
- Think big about the future of crypto and how you can bring more asset issuers into the cryptoeconomy and help them grow.
What we look for in you (ie. job requirements):
- 3 - 5+ years of Product Marketing experience in a B2B context preferably in the finance and / or ads space.
- You have experience with products seeking product market fit and, subsequently, building acquisition / growth programs.
- Strong cross-functional collaboration with product, data science, content teams.
- Passion for results, measurement and optimization to continuously drive ROI.
- Outstanding prioritization and project management skills.
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.
Nice to haves:
- You have crypto experience and a knowledge of the crypto market.
- Experience with early start-ups or VC funding.
Sound cool? Let's work together.
Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $127,075 + target bonus + target equity + benefits (including medical, dental, vision and 401(k).
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