Atlassian is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. All new and existing Atlassians will continue to work from home until it’s safe to return to our offices. When our offices re-open, we will provide the choice to work from home or return to work in an office unless a job requirement makes it necessary for a particular role to be performed at an Atlassian office.

Job description

Atlassian is looking for a strategic, yet crafty Product Marketing Manager to lead the go-to-market for Jira Product Discovery, which sits under our newly launched Point A program. Jira Product Discovery helps product managers build what matters by serving as the place to capture insights and opportunities, prioritize impact, and rally teams behind product plans – from discovery through delivery.

Your role will be to partner with the product team to position, package, launch, and grow Atlassian’s newest bet. You will help Atlassian expand our reach and offering to the Product Manager community by becoming the expert on our audience, crafting compelling stories behind our product, drive strategies to reach product/market and business/market fit, and working closely with the product team to deliver a differentiated solution. 

What you’ll do:

• As the sole Product Marketing Manager, you will be a key player on the quad (product, design, marketing, and research) and act as the “CMO” of the product. You will work collaboratively with product and supporting marketing teams to define strategic go-to-market, execute a successful launch, and establish sustainable distribution channels.




We’ll look to you to:

• Establish product/market fit for Jira Product Discovery and develop a comprehensive GTM strategy.
• Become the subject-matter expert on our target audience, creating segmentation frameworks, buyer personas, prioritizing key jobs-to-be-done, and facilitating our early adopter program.
• Continuously find ways to run quick and cheap experiments that allow us to iterate on messaging, marketing assets and tactics, onboarding journies, and more.
• Drive awareness and build our community by producing marketing assets like demo videos, customer stories, blogs, emails, content, webinars, and more.
• Dig into the data and find areas for optimization across marketing tactics, product usage, onboarding journies, and more.
• After we launch Beta, establish business/model fit by driving pricing, packaging and monetization strategies. 

More About You:

• A startup mindset with a passion for building products. Although we sit within Atlassian, this is a small, scrappy team and needs to be agile, work quickly, and think BIG. This is an opportunity to be involved in the envisioning, development, and finding product-market fit with an early venture - a very rare opportunity for a PMM!
• Have both a strategic vision, yet crafty execution-style. You will need to think big but be able to get into the weeds and quickly produce.
• You’re a phenomenal, charismatic communicator and writer with lots of creativity and curiosity.
• 4-6 years in product marketing; proven experience growing a product from 0-1 

More about the Point A Marketing team

As part of Atlassian’s newly launched, Point A, group, the Jira Product Discovery product marketer will work hand-in-hand with our partners in product management, engineering, and design to help define the market, find product-market fit, and refine product experiences as we better understand the pains of our current and future customers.

When we’re not partnering with the product team to inform the product vision, we’re working in lockstep with our end-to-end marketing teams: field marketing, demand generation, interactive, creative, and data analysts to achieve our lofty customer acquisition goals! This is a very cross-functional role, perfect for someone who is excited about finding the opportunity amidst the chaos and who is confident in their ability to prioritize and deliver measurable results in a world of never-ending opportunity.

More about product marketing at Atlassian:

The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a highly disruptive business model that drives growth without relying on a traditional salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.

The Product Marketing teams bring products like Jira, Confluence, and Trello, as well as solutions and practices like Agile, DevOps, ITSM, and Work Management to market. We're responsible for creating and executing the complete go-to-market strategy for all 15 products across the Atlassian portfolio. We're expert collaborators and big believers in agile methodologies. What worked in the traditional model may not work here but we're open to experimenting and are always learning.

With in-house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us effectively execute programs.

We're members of our product quad in addition to product, engineering, design team members. We have an influential voice in defining the product strategy and roadmaps. The close relationships between our Product Marketers and Product Managers help us deliver exceptional products that delight 150,000+ customers.

Atlassian is where modern Product Marketers are built and where they thrive.

More about our benefits

Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.

More about Atlassian

Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.

Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.

Learn more about Atlassian’s culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.