Crunchyroll is the world's most popular anime brand. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more.
About the Team
The Product Marketing team has a unique opportunity to work across multiple areas of the company, including public relations, marketing, business development, partnerships, customer support, brand, product, and engineering. The team and this role is responsible for deepening our user engagement and customer lifetime value through the use of creative marketing techniques, both internally and externally.
Location: San Francisco
Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for Crunchyroll and VRV’s passionate communities.
Crunchyroll COVID-19 Hiring Status
Crunchyroll employees are currently working from home and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely and we’ll work closely with you as we understand every person has unique circumstances.
This is an estimated 6 Month Contract position
- 4+ years of product marketing experience, ideally in a B2C context.
- Acute tendency to make decisions based on data. Where data isn’t available, you make decisions based on clear principles.
- Comfortable working in a scrappy environment. We are a relatively young function of Marketing and in this role, you will come across a lot of ambiguity and will often develop new workflows, as well as evolving them quickly after seeing what works and what doesn’t.
- Excellent communication skills. This role is highly visible at all levels of the company and regularly sharing the output of our work is crucial to our success.
- Team player and exceptional interpersonal skills. In such a visible and cross-functional role, it’s essential to know how to develop effective relationships with various colleagues who may have different priorities.
- Nice to Have: Understanding and/or experience working in a company or with a platform that offers a subscription service.
A day in the life of our Product Marketing Manager:
As a key member of the team, this position is responsible for playing an essential part in the five stages of product development: development, introduction, growth, maturity, and decline.
- Have a deep understanding of our customers, the market, and our competitors
- Work with our in-house User Research team to conduct surveys and assess market fit for potential new features and updates to existing features
- Abstract key learnings from research to help inform product and feature development
- Collaborate with Product to conduct cross-functional experiments to identify opportunities with the highest potential to increase growth
- Align business objectives with Program Management organization to ensure timelines are realistic and fit within overall company strategy
- Craft product and feature positioning to differentiate us within the current landscape and help us win
- Lead the development of our go-to-market strategy for each feature/product release
- Develop one-sheets to highlight our overall strategy as well as any accompanying research and information for our internal teams
- Work with PR, Marketing, and Brand teams to outline communication plans and ensure they all follow a unified strategy
- Work with Product to define the main KPIs to measure success, whether it’s subscriber acquisition, viewership and engagement, etc.
- Oversee the external roll out and incorporate any learnings into next phases
- Hold marketing debriefs after major rollouts to summarize learnings for stakeholders
- Set up dashboards for monitoring feature usage and engagement, and any additional company KPIs affected
- Work with Product and User Research to incorporate market changes and adapt the long-term roadmap for features to ensure competitiveness
- For sunsets of features/products, work with Product, PR, Marketing, Business Development/Partnerships, and Customer Support to establish plans that minimize user impact and maximize future opportunity
Questions about Crunchyroll's hiring process? Please check out our FAQ
Crunchyroll, a WarnerMedia company (as a subsidiary of Otter Media) and the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences.
Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights.
Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).
Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau (Ellation). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.