Product Marketing Manager

| Hybrid
Sorry, this job was removed at 11:07 a.m. (PST) on Friday, October 30, 2020
Find out who's hiring in East Bay.
See all Marketing jobs in East Bay
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

From our founding until now, our mission has remained the same: to remove the engineering burden from data teams by standardizing and fully automating data connectors. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we’re proud not only of our growth but also of the fact that we’ve grown without compromising our core values.

Integrity.

We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles.

Initiative.

Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams.

One team, one dream.

We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress.

If these values resonate with you, we’d love to hear from you.

Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing campaigns to drive product growth. The cross-functional role partners with product, sales, design, communications, and analysts. The role will be deeply familiar with the customer lifecycle to shape the product evaluation, purchase, and expansion experience. Key programs include driving launches, defining growth strategies with integrated campaigns, supporting enablement for sale effectiveness, as well as collaborating with AR and PR teams.

As Product Marketing Manager:

  • Research, define, and develop go-to-market strategies for use cases and solution offerings
  • Develop messaging for customers and sales that distinctly differentiates Fivetran from legacy and modern alternatives 
  • Be a key product spokesperson for the company and data integration market where you’ll be looked to as a thought leader with a well articulated differentiated solution story 
  • Enable and drive sales and marketing growth teams on core use cases, personas, ideal customer profiles, and competitive differentiation 
  • Drive, lead, and execute engaging content for growth campaigns associated with webinars, events, websites, and emails
  • Originate, shape, and own new growth strategies including new industry, use case and partner solutions
  • Research and define customer segmentation to reach new markets, users, improve engagement, and drive pipeline through more targeted campaigns and enablement efforts 
  • Engage partner teams at a strategic messaging level to drive high impact solutions for co-marketing events and field activities 
  • Support competitive analysis for key technologies including win-loss analysis to enable sales and influence product roadmap advances

Your Superpowers:

  • A strong understanding of analytics and data. We’re enabling data technology for improving data outcomes, meaning we work with analytical and sometimes very technical users. Our first principle approach to data management means you’ll be looked to for thought leadership and the evolution of data architectures. You enjoy talking to and working with data geeks, architects, and executives who use data to drive their business.
  • In-person or virtual communication expertise. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills and experience collaborating with diverse stakeholders from creative to technical.
  • Messaging Ownership. You are a storyteller and owner in articulating and driving the market understanding of our product capabilities, you enjoy proactively developing new messages, and it will be your job to keep it engaging and insightful.
  • Initiative driven, self starter. Fivetran is moving, growing, and changing quickly, it is an environment you embrace and enjoy being a part of even when ownership and processes are influx.

Perks of working with us:

  • 100% paid Medical, Dental, Vision and Basic Life Insurance
  • Flexible PTO
  • 401K match program
  • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
  • Commuter Benefits to help with transit and parking costs
  • Professional development and training opportunities
  • Unlimited coffee, office snacks and frequent catered lunches
  • Company happy hours and fun team building activities

Fivetran is part of an analytics data stack and the growing ecosystem of cloud based infrastructure companies.

After a five-minute setup, the software replicates data from applications, databases, events and files into a cloud data warehouse. 

The company began with a realization: for modern companies using cloud-based software and storage, traditional ETL tools badly under performed, and the complicated configurations they required often led to project failures. To streamline and accelerate business intelligence projects, Fivetran developed automated connectors that come with ready-to-query schemas and effortlessly deliver data into modern, high-performant warehouses

To learn more about our candidate privacy policy, you can read our statement here.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Our Office is located in the City Center Complex in the heart of Downtown Oakland. The building sits right above a BART station - 12th St. Oakland City Center.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about FivetranFind similar jobs