Product Marketing Manager

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Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

Hims and Hers is seeking an experienced Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Lifecycle teams. This individual will synthesize market feedback for product development and collaborate with key stakeholders to set go-to-market strategy and priorities. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing portfolio and help recommend future solutions to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share the roadmap to educate and inspire internal and external partners at all levels.

Responsibilities: 

  • Champion the voice of the customer to prioritize products and solutions to best address consumers’ healthcare needs
  • Consult with Product Management & Merchandising teams to help shape product and feature development based on market gaps and customer needs
  • Develop detailed go-to-market strategies for focus area(s), working cross-functionally with teams across Insights, Marketing, Creative, Acquisition, Lifecycle, and Product Management
  • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
  • Help drive experimentation plans in partnership with Product Management, Acquisition, and Lifecycle teams to scale our existing products

Experience & Skills: 

  • 5+ years experience in marketing; 3+ of those years in product marketing specifically
  • Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
  • Analytical thinker with experience in data-driven marketing
  • Ability to drive experimentation focused on conversion and engagement
  • Experience using insights and strategic thinking to influence stakeholders
  • Experience communicating the benefits of various marketing strategies to business audiences of all levels
  • Experience driving complex projects in a fast-paced environment
  • Ability to get hands on and jump in to help write marketing and UX copy

Preferred Experience & Skills:

  • In-depth understanding of the healthcare, wellness, or CPG industry a plus
  • Experience bringing product marketing to life on physical packaging a plus 


Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.


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Location

Originally headquartered in San Francisco, we recently announced we are moving to a remote-first company! Flexibility to live and work anywhere.

An Insider's view of hims & hers

How would you describe the company’s work-life balance?

Flexibility is a given. If you need time for family, personal commitments, or just to relax, you can take it. There's unlimited PTO and everyone is encouraged to take advantage of it. Overall, there's tremendous commitment to every employee's good health and well-being.

Chris

Director, Growth Marketing

How do you collaborate with other teams in the company?

One of the most rewarding parts of my job is collaborating with so many talented people across teams. My team works closely with other units, such as legal, comms, content and medical. I’m fortunate to work somewhere that encourages and rewards collaboration, because we build a better product, and ultimately a better company, when we work together.

April

VP of Public Policy

What makes someone successful on your team?

Good vibes and a growth mindset! We want the team to be there for one another to celebrate success and learn from mistakes. Technical awesomeness (React Native, Postgres, Kotlin, Docker) and passion for healthcare and fast-growth companies are important too :)

Vicente

Senior Engineering Lead

What unique initiatives do you have that encourage innovation?

We are passionate about doing what we can to help our employees bring their best selves to work. We encourage everyone to ask questions (even anonymously), provide work-life balance (with our permanent remote work model and unlimited PTO), and make sure everyone has the ability to make an impact and unleash their creativity—no matter their title.

Hilary

Co-Founder

What are hims & hers Perks + Benefits

hims & hers Benefits Overview

Competitive salary + stock options.
High-coverage medical (99%), dental & vision insurance for employees & family.
Flexible paid time of + generous parental leave policy.
401(k) plan, HSA & FSA.
Remote-first culture + monthly stipend for phone, internet and home office needs.
Weekly meditation sessions + monthly wellness initiatives.
Virtual team-building events (i.e. yoga, trivia, bingo) + weekly Happy Hours.
Biweekly All-Hands.
Exclusive employee discount on Hims & Hers product.

Culture
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Team workouts
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Recreational clubs
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within

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