Product Marketing Manager

| San Francisco
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Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is headquartered in San Francisco, California, Earth.

About the Role:  

Planet is looking for a strategic product marketer to help us grow the market opportunity for Planet’s data and platform, and enable business expansion through creative go-to-marketing strategies. You will be part of the broader marketing team, specifically sitting within the dynamic Product Marketing group. 

This product marketer will be responsible for driving messaging and go-to-market activities for the agriculture, forestry, and natural resources sectors – which we broadly define as “Living Resources.” You will be an expert on the wide range of use cases for these sectors and how Planet products can solve customer challenges and drive value. You will intimately know our customers these industries – their needs, how they buy, what motivates them – and use that knowledge to help enable our commercial organization and inform the product strategy. You will craft messaging and positioning for audiences, build content to generate demand through marketing campaigns, and support launches for newly commercialized products.

To be successful in this role, you will bring a clear perspective on how to market data-as-a-service (DAAS) and/or enterprise software products to agriculture, forestry, and resource management companies, with an understanding of the nuances between personas and along the stages of the buyer’s journey. An attention to detail and an eye for high quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve the unique problems in different industries.

The Impact You Own:

  • Collaborate with the sales, marketing, and product teams to support Planet’s go-to-market plans, and increase broad awareness of Planet’s core products for the agriculture, forestry, and natural resource management sectors.
  • Deeply understand the geospatial data and services market, where Planet fits, and help identify opportunities for market expansion.
  • Develop product value propositions that differentiate our offerings in the market, and ensure consistency of messaging across the website, collateral, campaigns, etc.
  • Collaborate with product team and vertical subject matter experts to produce and update a portfolio of marketing and sales enablement tools (presentations, data sheets, use cases, demos) for key products and services
  • Develop external-facing marketing materials for new product launches and existing products.
  • Collaborate with technical teams to create interactive demos that showcase product value to be used for trade shows, industry events, and sales outreach
  • Support marketing campaigns with messaging and content that drives awareness and demand
  • Partner closely with other parts of the marketing organization, including demand generation, creative, and communications.

What You Bring:

  • BA/BS degree
  • 4+ years of product marketing experience
  • Proven track record positioning products and marketing B2B/enterprise products
  • Topnotch writing, communication and presentation skills (to both internal and external audiences)
  • Creative and analytical thinking skills
  • Experience partnering with product, sales, and executive stakeholders to drive alignment and decision-making
  • Be an organized, self-starter with ability to collaborate across departments

What Makes You Stand Out:

  • Experience at commercial agriculture, forestry, and/or other related companies.
  • Experience positioning products and marketing to geospatial customers 

Benefits While Working at Planet:

  • Comprehensive Health Plan
  • Wellness program and onsite massages in specific offices
  • Flexible Time Off
  • Recognition Programs
  • Commuter Benefits
  • Learning and Tuition Reimbursement
  • Parental Leave
  • Offsites and Happy Hours
  • Volunteering Benefits

Some Press About Us: 

Our CEO, Will Marshall featured on TED and featured in a Planet Blog

“Planet: Bringing Space Back Down to Earth”

Tiny, privately owned satellites are changing how we view the Earth features in NBC News

“Planet And Rocket Lab Create Mission Patch To Honor Women In Aerospace” —Planet Blog

Why we care so much about Belonging. 

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate  north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion.  If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!  At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.  We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.  We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. 

#LI-DD1
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Technology we use

  • Engineering
    • C#Languages
    • GolangLanguages
    • PythonLanguages
    • SqlLanguages
    • kubernetesLanguages
    • altiumLanguages
    • satellite tasking tools / STK or SOAPLanguages
    • elasticsearchLanguages
    • HBaseDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases

Location

Located in sunny SOMA, just a few blocks from the San Francisco Giants ballpark. Steps from world-class restaurants and public transportation.

An Insider's view of Planet

How would you describe the company’s work-life balance?

Planet challenges and motivates its employees to excel at work while also providing the freedom to do the things we love in our personal lives!

Radhika

FP&A Manager, Go To Market

What projects are you most excited about?

I'm excited about partnering with Chief Sustainability Officers to solve key environmental and social governance initiatives. My passions are preventing deforestation and reducing the impact of climate change through the tracking of carbon emissions. Planet's 24/7 satellite imagery/analytics makes working here less of a job, and more of a mission.

Jarrett

Account Executive

What makes someone successful on your team?

My team builds satellites. Not too many people in the world can say they do that. It is a unique club! To succeed on my team, you need passion, dedication and a sense of humor! Everyone in our lab is dedicated, smart and committed. Sure, schedules can be demanding, but we have fun while we do it. Working at Planet is not just a job, it's a mission!

Dalibor

Director, Manufacturing Engineering

What unique initiatives do you have that encourage innovation?

It's fascinating to see Planet’s satellite imagery unlock new capabilities for Earth observation. As a Marketing leader in Global Demand Generation I amplify our message and engage with various industries. I develop interesting ways to reach an audience and create awareness about Planet’s mission - use space to help life on Earth.

Tracy

Director of Global Demand Generation

What's something quirky about your company?

Planet is breaking barriers and creating new value proposition within earth observation. Traditional space companies do not operate with the agility and innovation that we do, however, the quirkiest aspect of all would be our people. Everyone you meet has a purpose that aligns with Planet's vision and an interesting story as to how they got here.

Pooja

Customer Success Engineer

What are Planet Perks + Benefits

Planet Benefits Overview

Health and Wellness: health and dental insurance; short and long-term disability; wellness program; HSA account; fitness subsidies; Ginger.io; Physera; Headspace

Vacation and Time Off: unlimited flexible vacation; paid holidays; personal/sick days; maternity leave; paternity leave

Financial and Retirement: 401(k); company equity; relocation assistance

Professional Development: tuition reimbursement; learning and development stipend; promote from within; mentor program; shadowing opportunities; access to online courses; lunch and learns

Culture
Volunteer in local community
Meals On Wheels
Friends outside of work
Eat lunch together
Intracompany committees
We have a Green Committee, a Wellness Program, Celestial Events Committee, Ethics Committee
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
At Planet we have six C-level executives, and three of those are WOMEN!
Unconscious bias training
We conduct mandatory Interview Training and do an entire section on Unconscious Bias in interviewing and hiring.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have a Belonging Task Force - [email protected] ERG - Latinx ERG - Mental Health ERG - Social Justice Matching Program - Planet Queers - Wonderwomxn Group - Racial Justice [working group]
Hiring Practices that Promote Diversity
- Fall IMPACT Software Interns: We hired 9 interns from BIPOC & underrepresented communities. - Summer Internship Programs: Emphasis on hiring internationally & students from marginalized communitie
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
100% coverage offered
Vision Benefits
100% coverage offered
Health Insurance Benefits
Several plan options available.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
.
Remote Work Program
Our remote work program includes work from home full-time, remote for specific positions, and work remotely on occasion as needed.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Planet encourages employees to pledge 1% of their time giving back to the community, as part of Pledge 1%. Planeteers can donate up to 32 hours (4 days) per calendar year (one day per quarter).
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
-Planet will reimburse up to $5,250 USD/$6,850 CAD/ €4,750EUR towards education expenses, annually.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
-Planet will reimburse up to $5,250 USD/$6,850 CAD/ €4,750EUR towards education expenses. - If you propose a course that is supportive of your current job, we want to see it!
Time allotted for learning

Additional Perks + Benefits

There are so many more perks we offer our employees - this is just some of them!

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