Programs Marketing Manager, Games

| San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
The Opportunity

Unity Technologies is looking for an experienced Senior Program Marketing Manager who's passionate about Account-Based Marketing to join the Demand Generation team. We are growing rapidly and you will be critical in redefining our go-to-market strategy and scaling the business into new and existing verticals.

In this role, you will support our demand generation and account-based marketing programs within our Games verticals. This role requires broad marketing experience and execution on content distribution, email nurtures, web chatbot, and content flows along with performance marketing coordination and project management. You are responsible for each vertical’s performance from end to end strategizing the efficient content promotion and channel mix for funnel conversions to support our revenue contribution goal.

You breathe all things digital, content marketing, data analytics, and are passionate about new business opportunity creation. You have proven experience partnering closely with GTM teams across industries to generate target account engagement and revenue.

What You’ll Be Doing
  • Own the implementation, and operations of a multi-channel demand generation program to deliver qualified leads. You will ensure the programs will impact new business opportunities to our Sales teams through a variety of tactics
  • Develop compelling ABM programs and identify areas of optimization to successfully engage target upmarket accounts moving them effectively through buyer’s journey to drive pipeline and revenue
  • Partner closely with individuals and teams across the organization (including Sales, Product Marketing, Design, Web, etc.) on account and content strategy, planning and executing multi-channel programs inclusive of emails, webinars, digital, direct mail, etc
  • Lead all aspects of campaign spend and return on investment for ABM efforts while formulating in-depth analyses via Eloqua reports, Terminus, SFDC and other tools or dashboards
  • Design, build, and maintain lead flow and campaign attribution while consistently optimizing to achieve outstanding marketing operations and processes
  • Report on progress and metrics for campaigns such as web conversion rates, volume, drop rates, asset pipeline performance, and other online tactics
What We’re Looking For
  • Marketing experience with preference for integrated campaign marketing, and Account Based Marketing programs
  • A successful track record of developing, executing and measuring demand generation and pipeline-building marketing programs in multifaceted environments
  • Experience with marketing tools for demand generation like Salesforce, Marketo, Eloqua, Terminus, 6Sense, etc.
  • You are data oriented and analytically minded: You are able to structure, implement, and evaluate growth experiments with creative and innovative approaches
  • Outstanding project management and communication skills in a fast-paced environment
You Might Also Have
  • Experience marketing B2B/SaaS products
  • Positive outlook and a self-starter mentality when working in a collaborative environment and partnering across many teams
  • You have an understanding of paid media campaign management with Facebook, LinkedIn, Instagram, Programmatic, etc.
  • Experience building and managing account-based marketing campaigns and programs
Life at Unity 

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. 

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.   

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

 #LI-OB1 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Our SF office is within a block of some incredible restaurants and fun hangout spots! We're right in-between the Powell and Montgomery BART stations.

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.
In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Healthcare/Limited FSA, Dependent Care FSA and Health Savings Account allow you to contribute pretax dollars to health and childcare.
Disability Insurance
Unity provides short and long-term disability insurance for use if you are unable to work because of an injury, illness or maternity leave.
Dental Benefits
Unity gives you a choice of two dental insurance plans through Delta Dental.
Vision Benefits
A vision exam is automatically included in Unity’s medical plans through Kaiser and Aetna. We also offer you VSP or Eyemed vision plan with enhanced benefits: a yearly exam with materials allowances
Health Insurance Benefits
Unity gives a broad selection of deductible and service levels for health insurance through Aetna and Kaiser. The cost of coverage is usually fully paid by Unity for the employee.
Life Insurance
Unity provides 1x your annual salary up to $350,000 for Basic Life/AD&D. You can purchase additional insurance for yourself and family members.
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Unity offers through Fidelity and will match up to 4% of your compensation if you contribute 5%.
Company Equity
Unity offers stock options that vest over a four year period.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Unity provides high-quality, low-cost replacement care in your home or in a center, during sniffles, snow days, or any time regular care is unavailable.
Generous Parental Leave
New parents may be eligible for twelve weeks of PTO to bond with your baby or adopted child. If you are disabled due to pregnancy/childbirth, you may be eligible for four weeks of paid medical leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Unity has a very generous time off policy including 15 days of vacation.
Paid Holidays
Paid Sick Days
Unity employees receive 9 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Unity will contribute up to $100 month to your commute. You can contribute an additional $165 pretax dollars for parking and mass/public transport to commute to work.
Company Outings
Free Daily Meals
Unity employees get free catered lunch every day.
Game Room
Stocked Kitchen
Unity has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored or non-flavored sparkling water you can handle.
Happy Hours
Happy hours are hosted at the team's discretion.
Relocation Assistance
Fitness Subsidies
We want to help you maintain a well rounded, healthy lifestyle. We will reimburse you up to $100 per month for gym memberships, fitness classes, smoking-cessation programs, and much more.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like onsite training courses, and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
More Jobs at Unity Technologies79 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Product
new
Remote
HR + Recruiting
new
Remote
Marketing
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Design + UX
new
Remote
Project Mgmt
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
Remote
Finance
new
Remote
Developer
new
Remote
Project Mgmt
new
Remote
Data + Analytics
new
San Francisco
Sales
new
San Francisco
Finance
new
Remote
Developer
new
Remote
Finance
new
Remote
Data + Analytics
new
Remote
Marketing
new
San Francisco
Project Mgmt
new
San Francisco
Finance
new
Remote
Finance
new
San Francisco
Project Mgmt
new
Remote
Project Mgmt
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
San Francisco
Data + Analytics
new
Remote
Data + Analytics
new
San Francisco
Internships
new
Remote
Data + Analytics
new
Remote
Marketing
new
San Francisco
Data + Analytics
new
San Francisco
Finance
new
San Francisco
HR + Recruiting
new
Remote
Marketing
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Finance
new
Remote
Operations
new
Remote
Design + UX
new
San Francisco
Internships
new
San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Unity Technologies's full profileSee more Unity Technologies jobs