SEM Marketing Associate
Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.
You are our Paid Search Marketing Associate. You are quantitatively oriented and a highly organized individual who is comfortable with Google Adwords and able to navigate campaigns within the platform. You should be able to proactively analyze reports and identify opportunities of opportunity.
Responsibilities
- Assist in performing day-to-day optimization efforts to meet campaign objectives, including but not limited to: keyword expansion efforts, ad copy creation & legal approval and landing page optimizations
- Provide weekly data performance recaps including actionable insights and suggestions
- Help influence strategic recommendations for our entire paid search program
- Additional duties assigned from time to time
Experience & Skills:
- 1+ years of experience in marketing focused on paid search at an agency or D2C company
- Experience in e-commerce or online retail is preferred
- Track record of driving measurable revenue and engagement via digital advertising
- Strong quantitative analysis skills via Excel Pivot Tables and familiarity with 3rd party campaign management tools like Search Ads 360, Kenshoo, Marin, or similar
- Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
- Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.