Senior ABM & Integrated Campaigns Manager
Who We Are:
KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.
We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.
About the Role:
We are seeking a Senior ABM & Integrated Campaigns Manager to join our Marketing team at KT and partner with Sales to develop a high touch ABM approach with the goal of building and accelerating sales pipeline for Enterprise accounts. You have a data-driven mindset and experience building metrics that communicate the efficacy of the ABM program.
What You'll Do:
- Define ABM strategies, objectives, and execution plans, encompassing multiple ABM tools and technologies, including ICP development, target account selection, intent options, and marketing tactics (advertising, direct mail, email, and events)
- Develop and execute global campaigns (intent-based, vertical, and competitive) to targeted personas, applying ABM principles and techniques to generate pipeline and high-quality opportunities
- Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing to ensure effective execution
- Educate the Sales team on ABM activities and how to understand and act on account engagement data
- Measure, analyze, and optimize programs using metrics and data including but not limited to account engagement, program pipeline, funnel velocity, and opportunity conversion
- Plan for future development and scaling of the ABM program to include 1-to-1 and 1-to-few personalization and expansion of customer marketing campaigns
- Manage implementation of new marketing tech for ABM
What We're Looking For:
- 6+ years experience in high-tech B2B marketing running campaigns and AMB--from strategy to execution to measurement and reporting
- BA in business, communications, or marketing (MBA a plus)
- Hands-on experience with ABM platforms and software such as DemandBase, 6Sense, Terminus as well as chat functionality for ABM (Drift)
- Understanding of database marketing, CRM, and marketing automation (ideally Eloqua, SFDC)
- Strategic and analytical thinker with the ability to blend technology and business strategy to develop a compelling vision
- Solid communication skills (verbal, written, presentation, and 1:1 collaboration). Ability to present program strategy and plans clearly and collect and act on feedback from stakeholders
- Data-driven mindset and experience building metrics that communicate the efficacy of the ABM program
- Ability to manage multiple priorities in a fast-paced and dynamic working environment
- Collaborative in nature and ability to build excellent rapport with internal and external teams
- Excellent organization and planning skills
Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.
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