Senior B2B SaaS Product Marketing Manager

| San Francisco | Remote
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RollWorks, the B2B division of NextRoll, is looking for an action-oriented Senior Product Marketing Manager to closely partner with members of the RollWorks’ marketing, Product and Sales to take the RollWorks Account-based platform to market.

The ideal candidate has an understanding of the B2B Marketing technology landscape and an opinion about where it’s headed. Your working knowledge of the product launch processes, positioning, messaging, pricing and sales enablement will ensure that you can hit the ground running. You will need to be comfortable in a dynamic environment where change is not only expected but embraced for the opportunities it represents, balancing the ability to stay agile with a relentless focus on key objectives. 

Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skillset and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow.

The impact you’ll make: 
  • Lead GTM team for Product launches.  Ensure that cross-functional launch activities are completed on time and are of the highest quality. Draft go-to-market strategies for product launches & secure cross-department agreement
  • Collaborate with Product management on business cases, product positioning, pricing, internal training, and GTM activity
  • Support the Sales team with internal training and customer-facing collateral that reflect a clear understanding of buyer needs, product features, product positioning, and market dynamics. Do what it takes to make it easier for sales to sell, cross-sell and upsell!
  • Partner with the others on the marketing team in the development of content (blogs, webinars, emails, case studies) that drives demand generation programs  
  • Develop and update buyer personas and create customer journeys that can assist in content development, product development, and more   
  • Champion market and competitive intelligence efforts with competitive audits, primary market research, and analysts reports. Convert data into competitive positioning and compelling battle cards  
  • Participate in WIN-LOSS analysis and synthesize learning into actionable insights that support cross-functional plans
Skills you’ll bring: 
  • 5+ years of experience in B2B SaaS Software Product Marketing 
  • A well-rounded Product Marketing skill-set with working knowledge of Product launch process, Positioning & Messaging, Product Naming, Sales enablement, Content development, Competitive analysis, Pricing, Buyer Personas and Customer/Market Research
  • Strong understanding of B2B marketing and SaaS software business dynamics
  • Exceptional  analytical and problem-solving skills 
  • Excellent communication (written and presentation) skills with a passion for connecting the dots between customer needs and product features and telling that story in a compelling way
  • Successful track record of  influencing and collaborating with cross-functional partners such as product management, sales, marketing to launch products in the market
  • Experience leading cross-functional teams 
  • Strong independent project management skills: ability to prioritize high impact activities and keep complicated projects moving forward
  • Big picture thinking partnered with the ability (and willingness) to execute on the ground-level 
  • A collaborative, team-oriented attitude
  • Ability to adapt and thrive in a fast-paced, high-growth company
  • Bachelors in Business or M.B.A preferred   
Benefits and perks: 
  • Competitive salary, equity, and fully covered medical
  • One month of paid time off and work/life balance
  • Up to 3 months of paid pregnancy disability leave
  • 3 months of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
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    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • StatamicCMS
    • SalesforceCRM
    • AdRollEmail
    • MarketoLead Gen

Location

Nestled next to the heart of the Mission and near Portrero Hill, we're within walking distance to some of the best food and drink spots in the city.

An Insider's view of NextRoll

What's the biggest problem your team is solving?

As our AdRoll product keeps evolving with new solutions and features, our customer self-service evolves with it. My team ensures that we are able to deliver support at scale by making our help content readily available when customers need it most. This means our product guides, help articles, video tutorials, etc. are always within reach.

Dennis

Sr Knowledge Base Manager

What are NextRoll Perks + Benefits

NextRoll Benefits Overview

Competitive salary, equity, and fully covered medical
One month of paid time off and work/life balance
6 months of paid maternity leave/ 3 months of paid paternity leave
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back

Culture
Volunteer in local community
NextRoll Gives Back connects our employees with opportunities to volunteer their time–advancing education, professional development, and community support.
Partners with Nonprofits
San Francisco Education Fund, June Jordan School for Equity, SF Marin Food Bank
Friends outside of work
Intracompany committees
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Hiring Practices that Promote Diversity
Check out our feature with BuiltIn about how we reduce bias in our interview process. https://www.builtinsf.com/2020/07/17/reduce-hiring-bias
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
NextRoll covers 100% of premiums for all employees
Vision Benefits
NextRoll covers 100% of premiums for all employees
Health Insurance Benefits
NextRoll covers 100% of premiums for all employees
Life Insurance
Wellness Programs
RollWell is focused on the well-being of our Rollers (what we call our employees!) and provides unique programming each month including live-led meditation sessions, workout classes, and more.
Team workouts
NextRoll's team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental Health Benefits
Free Calm App, wellness and mindfulness talks from David Perls (https://www.sfstress.com/about-david-perls)
Retirement & Stock Options Benefits
401(K)
Company Equity
NextRoll wants all of our Rollers to have a piece in our company's success and offer stock options that vest over a 4 year period, with a 1 year cliff.
Employee Stock Purchase Plan
Performance Bonus
We offer a structured performance bonus plan for many of our roles. Bonuses are paid out on a monthly, quarterly, or annual basis (role dependent).
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
It is up to our employees if they'd like to work in-office, flex (combination of in-office and WFH), or fully remote.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
NextRoll has our own Learning and Development team that creates training programs to help our Rollers further their skills.
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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