Senior B2B SaaS Product Marketing Manager

| Remote | Hybrid
Sorry, this job was removed at 4:00 a.m. (PST) on Friday, April 23, 2021
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

RollWorks, the B2B division of NextRoll, is looking for an action-oriented Senior Product Marketing Manager to closely partner with members of the RollWorks’ marketing, Product and Sales to take the RollWorks Account-based platform to market.

The ideal candidate has an understanding of the B2B Marketing technology landscape and an opinion about where it’s headed. Your working knowledge of the product launch processes, positioning, messaging, pricing and sales enablement will ensure that you can hit the ground running. You will need to be comfortable in a dynamic environment where change is not only expected but embraced for the opportunities it represents, balancing the ability to stay agile with a relentless focus on key objectives. 

Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skillset and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow.

The impact you’ll make: 

  • Lead GTM team for Product launches.  Ensure that cross-functional launch activities are completed on time and are of the highest quality. Draft go-to-market strategies for product launches & secure cross-department agreement
  • Collaborate with Product management on business cases, product positioning, pricing, internal training, and GTM activity
  • Support the Sales team with internal training and customer-facing collateral that reflect a clear understanding of buyer needs, product features, product positioning, and market dynamics. Do what it takes to make it easier for sales to sell, cross-sell and upsell!
  • Partner with the others on the marketing team in the development of content (blogs, webinars, emails, case studies) that drives demand generation programs  
  • Develop and update buyer personas and create customer journeys that can assist in content development, product development, and more   
  • Champion market and competitive intelligence efforts with competitive audits, primary market research, and analysts reports. Convert data into competitive positioning and compelling battle cards  
  • Participate in WIN-LOSS analysis and synthesize learning into actionable insights that support cross-functional plans

Skills you’ll bring: 

  • 5+ years of experience in B2B SaaS Software Product Marketing 
  • A well-rounded Product Marketing skill-set with working knowledge of Product launch process, Positioning & Messaging, Product Naming, Sales enablement, Content development, Competitive analysis, Pricing, Buyer Personas and Customer/Market Research
  • Strong understanding of B2B marketing and SaaS software business dynamics
  • Exceptional  analytical and problem-solving skills 
  • Excellent communication (written and presentation) skills with a passion for connecting the dots between customer needs and product features and telling that story in a compelling way
  • Successful track record of  influencing and collaborating with cross-functional partners such as product management, sales, marketing to launch products in the market
  • Experience leading cross-functional teams 
  • Strong independent project management skills: ability to prioritize high impact activities and keep complicated projects moving forward
  • Big picture thinking partnered with the ability (and willingness) to execute on the ground-level 
  • A collaborative, team-oriented attitude
  • Ability to adapt and thrive in a fast-paced, high-growth company
  • Bachelors in Business or M.B.A preferred   

Benefits and perks: 

  • Competitive salary, equity, and fully covered medical
  • One month of paid time off and work/life balance
  • Up to 3 months of paid pregnancy disability leave
  • 3 months of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back

About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.


#BI-Remote

#LI-Remote

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RustLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • StatamicCMS
    • SalesforceCRM
    • AdRollEmail
    • MarketoLead Gen

Location

San Francisco is our hometown, and we have a large population of Rollers in the Bay Area. We offer access to shared workspaces for Rollers in the City and region who want to meet in person and collaborate face-to-face. This is optional for most Rollers, as we embrace a remote-first mindset.

An Insider's view of NextRoll

laura-fowler

How would you describe the company’s work-life balance?

I highly recommend our company to family, best friends, and anyone looking for a place where a healthy culture is as important as a balance sheet. Our company offers many supplemental programs to help employees maintain work-life balance and improve their mental and physical health.
laura-fowler

Laura

New Business Account Executive
kushan-patel

What's the biggest problem your team is solving?

As NextRoll is on a journey from previously being a media-only business to a full SaaS-based marketing platform for B2B and B2C customers, we’ve embarked on opportunities to take our data science and machine learning teams' talents and apply them to brand new areas in the MarTech space.
kushan-patel

Kushan

VP of Product
pleasant-middelhof

How does the company support your career growth?

From providing programs that bring joy to the employees to promoting ongoing education reimbursement, as an employee, you can tap into many ways to be even more successful professionally and personally. We hire incredible people who bring unique talents to the organization, and NextRoll intentionally invests in ways to help everyone grow.
pleasant-middelhof

Pleasant

Sr. Manager, New Business Sales (Strategic)
vibhor-kapoor

How do you empower your team to be more creative?

We can all get caught in the “what” and “when” and spend little time on the “why.” Flag planting can be very powerful and helps teams do their best. Leadership is a lot about outlining the “why,” bringing the inspiration to be on the journey and coaching along the way. Building trust with one team mindset is also key.
vibhor-kapoor

Vibhor

President of AdRoll

What is your vision for the company?

As we embark on the journey ahead, our incredible culture will be front and center for me. I'm committed to listening, learning, and tapping into the collective brilliance of our Rollers so that together, we can write the next chapters of our NextRoll story.

Roli

Chief Executive Officer

What are NextRoll Perks + Benefits

NextRoll Benefits Overview

Competitive salary and equity
100% employee coverage for medical, dental and vision premiums
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back

Culture
Volunteer in local community
NextRoll Gives Back connects our employees with opportunities to volunteer their time–advancing education, professional development, and community support.
Partners with nonprofits
San Francisco Education Fund, June Jordan School for Equity, SF Marin Food Bank
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
We have an autonomous culture where you'll work with your manager to adjust your schedule as needed.
Remote work program
It is up to our employees if they'd like to work in-office, flex (combination of in-office and WFH), or fully remote. Learn more here: https://rollwhereyouthrive.com/
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Hiring practices that promote diversity
Check out our feature with BuiltIn about how we reduce bias in our interview process. https://www.builtinsf.com/2020/07/17/reduce-hiring-bias
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
NextRoll covers 100% of premiums for all employees
Vision insurance
NextRoll covers 100% of premiums for all employees
Health insurance
NextRoll covers 100% of premiums for all employees
Life insurance
Wellness programs
RollWell is focused on the well-being of our teams and provides unique programming that includes live-led meditation sessions, workout classes, and accounts with Class Pass, Calm, and Modern Health.
Team workouts
NextRoll's team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental health benefits
Free Calm App, wellness and mindfulness talks from David Perls (https://www.sfstress.com/about-david-perls)
Financial & Retirement
401(K)
401(K) matching
Company equity
NextRoll wants all of our Rollers to have a piece in our company's success and offer stock options that vest over a 4 year period, with a 1 year cliff.
Employee stock purchase plan
Performance bonus
We offer a structured performance bonus plan for many of our roles. Bonuses are paid out on a monthly, quarterly, or annual basis (role dependent).
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
NextRoll offers 12 weeks of paid family leave
Vacation & Time Off Benefits
Generous PTO
NextRoll offers 20 days (4 weeks) of PTO per year
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Free snacks and drinks
Some meals provided
In-office employees get snacks and periodic in-office lunches. Remote employees get a monthly Crafty snack box mailed to their home.
Company-sponsored happy hours
Onsite office parking
An on site lot is available for parking by daily reservation
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
NextRoll has our own Learning and Development team that creates training programs to help our Rollers further their skills.
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

More Jobs at NextRoll

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about NextRollFind similar jobs like this