Senior Brand Marketing Manager
Sorry, this job was removed at 11:11 a.m. (PST) on Monday, August 2, 2021
By clicking Apply Now you agree to share your profile information with the hiring company.
The Senior Brand Marketing Manager brings Discord's brand to life. As our Senior Brand Marketing Manager you're the central contact and the glue for moving our marketing campaigns from ideas to well performed stories. You will lead the process for developing integrated marketing plans through an understanding of our user, our brand, and our campaign goals.You will manage the strategic direction for the Discord Brand offense. Lead content, community, activity, and brand deliverables across the brand in partnership with the Creative, Product Marketing, Growth/Media, Communications, Talent Partnership and Marketing Operations, coordinating and collaborating across global and geography projects to create efficiency and agreement.The Sr. Manager will bring a combination of solid marketing fundamentals, strategic vision and communication skills, and the ability to keep programs on time and on task. You will unify the teams around a strategic goal. You will also lead, coach, inspire and develop a team of agile global brand marketers on the team. You will report to the Vice President of Brand Marketing.What you'll be doing
- Manage campaign management in collaboration with product marketing, growth marketing, and community teams. Work across owned (including internal) and earned marketing channels. Partner with our teams to develop and activate integrated go-to-market plans for campaigns against a yearly calendar.
- Consolidate and track overall marketing budget and spend. Consolidate and track the different marketing budgets and returns by a centralized model on a monthly, quarterly, and annual basis.
- Work with product marketing teams to understand consumer needs, barriers and insights, to develop a marketing strategy.
- Partner with all creative teams and agencies to develop creative strategy and ensure creative development. Develop creative briefings for campaigns. Identify and work with creative external partners and brand agencies to strengthen the creative message in relation to overall brand positioning.
What you should have
- 5+ years of experience accomplishing large-scale consumer campaigns and long - term brand building through a diverse media mix
- Lead brand narrative, marketing strategy and execution for individual campaigns and tentpole moments to meet all of our business goals across a line of business
- Build and inform creative briefs through a combination of partnering with research teams and understanding cultural landscape campaign needs to launch into
- Guide the seasonal run of show with channel experts, content creators, product marketing, and design teams to concept, launch, measure, and improve marketing efforts
- Oversee team communications of project plans and execution through to campaign findings to management and broader organization
- Experience with Media and Digital platforms
- Build and inspire teams
- Experience with how strategies and plans are guided by audience insights and behaviors
- Global perspective/experience
- Agency experience is a plus or preferred
Benefits and Perks
- Medical insurance including Health, Dental, Vision
- 18 paid holidays
- Unlimited sick days
- Parental Leave and fertility benefits
- Supported-employee clubs and Employee Resource Groups
- Commuter Contributions of $270 a month (pretax)
- Daily lunches and unlimited snacks
- Monthly gym and fitness stipend
About Us
Gamers, nerds, moms, dads, engineers, designers, marketers, support. We created Discord to help people come together around games. It's been amazing to watch it grow into what it is today - a place where millions of diverse communities exist and people connect with old friends and new. Diversity and inclusiveness are a critical part of how we get to what's next. We believe that with diversity comes a better product, better decisions, and a better work environment. As we continue to grow, our values keep us dedicated to building a company that is representative of the world we live and play in.
Discord is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone.
Read Full Job Description