Senior Content Marketing Manager
Based in San Francisco, Aurora Solar is a fast-growing Series A company focused on building a clean energy future for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. We want every solar installation in the world to pass through our software, which has already been used to design millions of solar projects. Named “Top 50 Tech Companies to Watch in 2020” by BuiltInSF.com and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history. We are poised for hockey stick growth and are looking for A-players to come join the fun.
Aurora Solar is looking for a creative and data-driven senior content marketer to join its marketing team. This is an exciting opportunity to lead the content strategy for a mission-driven company that is advancing the clean energy industry. In this role, you will plan and maintain an editorial calendar, source and manage a rich pipeline of content ideas and projects, and distribute content across our owned and paid marketing channels with the goal of expanding the company’s digital reach, awareness, subscribers, and sales funnel. You will own the editorial budget and will manage a team of external writers and designers.
This role reports to the Director of Digital Marketing and requires a high level of creativity, attention to details and strong project management skills.
We are a diverse team based in San Francisco, passionate about advancing the growth of solar energy. If you are looking for a stimulating and fulfilling role, come join us!
What you'll do:
- Create content with compelling narratives and excellent storytelling that leverages our customer segmentation strategy and drives SEO
- Shape the company voice by building stories around solar industry trends, company innovation, and our customers and partners
- Establish our editorial style and advocate for the voice of our customers through consistent brand voice and style, ensuring consistency across all touchpoints
- Establish and execute against a content marketing strategy that includes both top of funnel and mid-funnel content, including blogs, published articles, webinars, website content, case studies, emails, videos, and infographics
- Manage the entire editorial process, including ideation, drafting, design, distribution, promotion, and measurement
- Drive the promotion and distribution plan for high-value assets, working with social media, paid media, PR team and Sales team members
- Analyze content performance and use data to iterate, improve and optimize results of our content program
What we value:
- BA/BS degree or equivalent working experience
- 5+ years of content marketing experience in B2B industry
- Renewable energy or solar industry knowledge a plus
- Past experience producing content across various online channels (blog, webinars, video, social, etc.)
- Practical SEO knowledge to optimize content marketing
- Proficiency in marketing automation and blogging platform
- A passion for content marketing and storytelling
Aurora is committed to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you feel that you do not meet all of the above criteria!
For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.