Instacart

Instacart, the leading grocery technology company in North America.

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Senior Content Strategist

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OVERVIEW

As a Senior Content Strategist on the Shopper design team, you will help shape the brand and product experience for shoppers by crafting straightforward, human, and clear UX/UI copy. From ideation through implementation, you'll partner with Instacart designers, product managers, researchers, and engineers to plan and create the content for Instacart products, continually improve the content, and evolve Instacart's voice and content standards to align with our business strategy.

The perfect candidate has a versatile skill set that helps them plan and write content for web/mobile interfaces—including interaction flows, product orientations, feature names, navigational nomenclature, notifications, error messages, and more. You should be equally adept at high-level strategy and hands-on writing and have a thorough understanding of design thinking and user experience.

ABOUT THE JOB

Plan, write, edit, test and improve content including interface language, product orientations, product nomenclature, navigational text and other content throughout Instacart experiences
Establish and maintain content standards with consistency while evolving the Instacart voice
Collaborate with visual designers, researchers, product managers, engineers, and marketers to serve a broad audience
Create compelling long-term strategies that allow content to scale globally
Share your work and give feedback to teammates
Promote content strategy at Instacart in the broader community of design and content professionals

ABOUT YOU

5+ years of experience working with content for web or mobile experiences
The ability to convey complexity simply
An understanding of information architecture, effective hierarchies, and the interplay between visual design and language
An extremely high attention to detail and organization
Passion for your work and for helping the backbone of Instacart, our shoppers
Outstanding collaboration skills with the desire, passion, and patience to work cross-functionally in order to establish and meet shared organizational goals
The ability to remain calm and focused when handling multiple projects; meets deadlines with ease and accuracy
Comfort and enthusiasm for working in a fast-paced environment

Please include a portfolio or link to work that showcases a range of experiences from interfaces, microcopy, orientations, emails, notifications, launch materials, or style guides.

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Jennifer Sutton

Senior Director, Diversity, Equity & Belonging

GALVANIZING PROGRESS

A team that practices what they preach

Sutton steers a data-driven DEB strategy anchored by four pillars: workforce equity, workplace belonging, responsible citizenship and product inclusion. She embraces authenticity and champions uncomfortable but necessary conversations. “If we’re standing for anti-racist beliefs in our society, we need to be sure that none of those biases show up at work, in how we assess talent and as we build our business model," she said.

We truly believe that when people show up as their true selves and can lean in, it makes us a more innovative organization where we can move more quickly and ultimately be a stronger business.

Jamie Lancaster

Workplace Events Manager

FUELING CONNECTIONS

Uniting colleagues through shared passions

Lancaster works with Instacart ERGS through his events-focused role. He also co-leads its LGBTQIA+ ERG, Rainbow Carrots. “We’ve made efforts towards allyship, inclusivity and amplifying intersectional voices of the LGBTQIA+ community,” he said. Pride Month events (themed “Community: Connectedness in our now Virtual World”) included a fundraiser for nonprofit Rainbow Railroad, a Gin and Gender class, and guest speakers.

My involvement with the Rainbow Carrots ERG has given me the opportunity to influence the voice of LGBTQIA+ community on a corporate level and educate others in meaningful ways — providing a list of actionable items that speak to the difference between advocacy and allyship.

Xiao Guo

Director of Engineering

INVESTING IN OTHERS

A culture that is empowering for all

“I am passionate about empowering, mentoring and uplifting women in tech,” Guo said. A co-lead of Instacart’s largest ERG, Women@, she curated programming for Women’s History Month that included leadership talks and a “Rock Your Review” workshop. Additionally, she launched and leads the ERG’s engineering mentorship program aimed at sharpening participants’ technical skills and fueling career progression.

Many women and allies have mentored me throughout my career. I want to pay this mentorship forward and pass it on to the next generation of women in tech.

What are Instacart Perks + Benefits

Instacart Benefits Overview

A job is just one of the ingredients in a full life. We believe in supporting our employees and their family’s overall health and wellness to support their whole life.

Wellness Tailored to You
Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.

Work From Home Stipend
We help outfit your WFH setup so you can be your most productive while at home.

Flexible Time Off
We all recharge differently. Take the time you need with our flexible time off policy.

Family Building Benefits
No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.

Learning & Development
Whether you’re just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.

Future Planning
We have you covered as you plan for your future. Student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.

Community Connection
Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.

Instacart Express Membership
We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, flexible schedules, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture

Volunteer in local community

Our social impact program, Instacart Serves, aims to nourish our communities by helping to remove barriers to food access and enrich the lives of our communities through an annual volunteer week.

Partners with nonprofits

Instacart is committed to supporting the communities we serve and we are proud to team up with our giving partner Feeding America to combat food insecurity.

OKR operational model

Team based strategic planning

Open office floor plan

Flexible work schedule

As a company, we’ve adopted a set of guidelines for managers to help accommodate caregivers on their teams including offering flexible schedules and extra time blocks throughout the day.

Remote work program

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

Our Executive team, led by CEO Fidji Simo, is 55% women

Mandated unconscious bias training

We require all Instacart employees to complete a mandatory unconscious bias training. Our employee resource groups have also partnered together to launch a diversity and training program.

Diversity manifesto

Diversity employee resource groups

At Instacart, we have five active Employee Resource Groups (ERGs): Nightshades (our Black ERG), Rainbow Carrots (our LGBTQ+ ERG), Saźon (our Latinx ERG), Parents@, and Women@.

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Wellness programs

Team workouts

Mental health benefits

Financial & Retirement

401(K)

401(K) matching

Company equity

Charitable contribution matching

Child Care & Parental Leave Benefits

Childcare benefits

Generous parental leave

We offer 12 weeks of paid parental leave for employees who become parents (through birth, adoption, or foster care) to support them and their families as they take on their new role as a parent.

Family medical leave

Adoption Assistance

We provide Family Planning benefits for all types of families, including but not limited to fertility planning, surrogacy support, adoption services, care navigation, and reproductive technology.

Return-to-work program post parental leave

Company sponsored family events

We partner with our Parents@ community to host virtual events and programming for families such as cooking classes, arts and craft kits delivered, and magic shows over Zoom.

Vacation & Time Off Benefits

Unlimited vacation policy

Paid volunteer time

Paid holidays

Office Perks

Commuter benefits

Company-sponsored outings

Free daily meals

Free snacks and drinks

Company-sponsored happy hours

Relocation assistance

Home-office stipend for remote employees

We have a $600 stipend for outfitting your home office, as well as monthly phone & internet reimbursement.

Professional Development Benefits

Job training & conferences

We offer free Udemy subscriptions for every employee to allow them to develop new skills and foster existing ones by enrolling in a wide array of courses. We also have a dedicated L&D Team.

Tuition reimbursement

Lunch and learns

Promote from within

Continuing education stipend

Online course subscriptions available

Customized development tracks

Additional Perks + Benefits

Our programming and benefits are constantly evolving to meet the needs of our growing team. We introduce new benefits each year, and add new programs to celebrate cultural heritage, give back to the community, and celebrate our teams.

Our Instacart Serves social impact program is one of the most active across the company. We aim to nourish our communities by helping to remove barriers to food access and enriching the lives of our communities through an annual volunteer week of service, grocery donations, disaster relief, and giving campaigns.

The Instacart Serves program focuses support across 3 main areas:

- Food Insecurity: The majority of our philanthropic support is dedicated to helping to remove barriers to food access and hunger relief with our primary giving partner, Feeding America. We recognize that food insecurity disproportionately affects diverse communities and we also work to raise awareness for this growing inequity.

- Supporting Traditionally Marginalized Communities: We are committed to standing up for injustice and equity, supporting organizations that challenge economic justice, and uplifting traditionally marginalized communities.

- Disaster Relief: In the event of natural disasters which severely impact the communities we serve, we provide disaster relief through financial or grocery donations to centers and organizations supporting evacuees and first responders.

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