The Role

The Senior Marketing Manager, Acquisition and Engagement plays an important and strategic role at Grand Rounds.

As the Senior Marketing Manager, Acquisition and Engagement you will be responsible for developing the insights roadmap, strategic planning and the day-to-day hands-on creation, execution, analysis and optimization of lifecycle campaigns to drive consumer acquisition and engagement. You will also create supporting frameworks, processes and workflows to facilitate smooth cross-functional work. 

This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.

Background on the marketing team:

We’re a lean, fast-paced Marketing team working hard to develop effective marketing strategies that tie to member needs and are proven to drive member engagement. Our goal as a team is to ensure that millions of eligible members are aware of, register for, and use Grand Rounds' product services for a better, more personalized, healthcare experience.

You:

• Are passionate about the end-to-end customer journey; leveraging data to identify segments and optimize strategies; and building integrated, multi-channel programs that drive account activation and utilization. 
• Know how to develop impactful creative that contains best practices and are committed to driving it through deployment, error free.
• Are curious and employ a test-and-learn methodology to uncover the drivers of performance.
• Are a natural collaborator with strong EQ who works cross-functionally with Creative, Product, Engineering and Customer Success.
• Are innovative in developing new ideas and ways to engage our members 
• Look for opportunities to scale tools, resources and approaches to be operationally effective and efficient.

Responsibilities:

• Create and execute strategic communications plans for our engagement engine. These plans should include broad-based and targeted campaigns that focus on driving awareness, activation, and utilization of Grand Rounds products and services.
• Engage with our consumers across various touch points (email, direct mail, SMS, digital and our important customer internal channels), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth 
• Produce, share and present strategy, results and insights to senior leadership and across the organization
• Collaborate with the analytics team to create reporting and dashboards in order to better understand program performance and create transparency across the organization
• Ensure best practices and continue to improve the workflow, identify operational efficiencies and vett tools to support team goals
• Develop consultative and strategic relationships with our customers on the topic of communications and member marketing

Qualifications:

• Minimum of 7 years of experience in omni channel marketing
• BA or BS required In-depth knowledge in digital marketing
• Experience in Lifecycle marketing and retention/engagement strategies and tactics
• Excellent interpersonal, presentation, communication, and writing skills 
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives
• Critical thinker with a problem-solving mindset
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Delight in being detail-focused
• Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
• Ability to flourish in a fast-paced startup environment
• Ability to work well cross-departmentally 
• Passion for the Grand Rounds product suite; belief that our services can transform how we access and utilize health care

About us:

Grand Rounds is a tech-driven healthcare company dedicated to raising the standard of healthcare for everyone, everywhere. By harnessing the power of technology, we connect nearly 6 million members to top-rated doctors and data-driven insights to make better informed healthcare decisions. Driven by premier thought leaders in patient care, technology, and business since 2011, our team of 900+ proudly serves Walmart, Costco, Salesforce, and over 140 of America’s top employers as a free employee benefit. Chosen as a 2019 Best Place to Work by Glassdoor and a 2020 UCSF Digital Health Award winner for Employer Wellness, Grand Rounds thrives at the forefront of technology-driven healthcare innovation. Learn more at https://grandrounds.com/

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Grand Rounds is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Grand Rounds considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.