Customer Marketing Manager/Senior Customer Marketing Manager, Udemy for Business

Sorry, this job was removed at 9:42 a.m. (PST) on Friday, January 15, 2021
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Udemy for Business is the learning platform of choice for leading global organizations with ‘off the charts’ customer satisfaction scores. As our customer base grows rapidly, we are looking for a marketer who is passionate about amplifying the voice of the customer and sharing their success stories while collaborating closely with cross-functional teams to engage and delight customers through their journey. 

The Customer Marketing team is passionate about nurturing our customers and providing them with the tools and resources to help build a culture of learning and drive business outcomes across their organization. This role will report to the Director of Customer Marketing and work closely with EMEA & APAC Marketing leaders, Event Marketing, Product Marketing & Customer Success. We are a small and nimble team with a huge opportunity to make an impact. 

The Udemy for Business marketing team has a lot of heart and hustle and a mission of ‘together we achieve the extraordinary’. Come join this amazing team of global marketers!

Here's what you'll be doing:

  • Build and scale expansion and retention marketing strategy and programs for high-growth customer segments (Mid-Market, Enterprise) with a focus on revenue growth
  • Be the customer expert with a deep understanding of key stakeholders’ goals, behaviors and motivations and align those with industry, persona, and region
  • Team up with Product Marketing, Customer Success and Marketing teams to develop plans to drive platform usage, engage and delight Udemy for Business customers through their journey
  • Partner with Sales & Customer Success to identify and build impactful and compelling customer stories, testimonials, and videos
  • Promote and share customer within internal channels/teams and externally in partnership with Corp Communications & Events
  • Support global Customer Success team with tools and resources that enable them to successfully onboard and engage customers
  • Use customer and regional insights to help localize customer marketing in EMEA & APAC
  • Measure and report on customer marketing activities so we can test and iterate
  • Create a strategy and plan for a focused customer community groups

We're excited about you because you have:

  • 7+ years in B2B marketing with at least 2 years in a Customer Marketing role 
  • Passion for listening, understanding, and sharing customer stories
  • Full-stack marketing skills with experience in Loyalty Marketing, Email Marketing, Retention, and Engagement Marketing
  • Proven track record of running marketing programs with measurable results
  • Keen eye for measuring performance, tracking and analyzing data
  • Skills to think big picture and simultaneously execute on E2E project execution partnering with diverse cross stakeholders
  • Natural ability to connect and build relationships with team members and customers alike 
  • Excellent communication skills including experience with developing customer facing materials
  • Experience building and scaling customer communities and global experience is a plus
  • Familiarity with Account Based Marketing (ABM) 

About Udemy

We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

Udemy in the News

Udemy Adds More than $1 Billion To Its Valuation in New Funding Round

Udemy’s Workplace Learning Tool Just Surpassed $100M in ARR

Paid Paternity Leave Should be the Norm in the U.S.

Breakdown of Most In-Demand Skills for 2020—Finance, Marketing, Sales and Engineering

How Investing in Yourself Today Will Set You Up for Career Success Tomorrow

Feedback Isn’t the Problem, but the Way That We Deliver It Is Broken

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • HTML5Languages
    • BootstrapLanguages
    • NGINXLanguages
    • AWSLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Angular.JSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesLoftCRM
    • GainsightCRM
    • BoostupCRM
    • HighSpotCRM
    • LookerCRM
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • VidyardLead Gen
    • 6senseLead Gen

Location

We are in the SoMa neighborhood, conveniently located next to a freeway entrance and within walking distance of Caltrain, BART, and Salesforce Transit Center.

An Insider's view of Udemy

How does the company support your career growth?

Udemy has a strong commitment to investing in its employee's career growth through regular performance evaluations, ongoing feedback, and cross-functional training and development. Our leadership team also encourages open communication and collaboration with managers to ensure my career path is tailored to my unique strengths and aspirations.

Yukie

Senior Channel Customer Success Manager, Japanese Market

How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han Hong

Senior Manager, Customer Success

How does the company support your career growth?

Udemy lets me experiment, make mistakes, and also rewards my success. From coaching calls, team brainstorming, analytics tools, events, learning stipends, an amazing team culture, and one full day dedicated to learning (UDay) each month, Udemy makes sure your growth is prioritized and encourages you to take on career paths aligned with your goals.

Thomas

Corporate Account Executive

What are Udemy Perks + Benefits

Udemy Benefits Overview

Through a partnership with Alliant Employee Benefits, Udemy offers a competitive benefits package. A selection of comprehensive medical plans are available as well as family building services, dental, vision coverage, a competitive 401k, commuter benefits, life & disability insurance as well as parental leave and vacation days.

Udemy also recognizes the importance of mental health among the workforce and partners with Modern Health to ensure support is available as required.

Culture
Volunteer in local community
Udemy employees volunteer at A Precious Child, Spark, Tusla, LÖSEV, and more.
Partners with nonprofits
Udemy's partnerships include The Last Mile, Upwardly Global, AnnieCannons, SV Academy, and Sentinels of Freedom.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
President's club
Flexible work schedule
We offer a 2-week ease-back program to help new parents slowly return to work.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Employees learn what unconscious bias is, how unconscious bias harms people and companies, and how to identify your own unconscious biases.
Mean gender pay gap below 10%
Diversity employee resource groups
Udemy currently has 10 employee resource groups. Our groups focus on different races, genders, the LGBTQIA+ community, neurodiversity and mental health, parents, and more.
Hiring practices that promote diversity
Our balanced hiring strategies focus on strategic partnerships, events, and resources to broaden our reach and create equitable and inclusive recruiting practices.
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2,850 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability insurance
Short-term disability covers 66.67% of your regular pay, capped at $2,500 per week for up to 26 weeks. Long-term disability covers 66.67% of your regular pay, capped at $20,000 per month.
Dental insurance
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision insurance
In-network eye exams on our vision plan have a $10 copay with a $180 annual limit for contact lenses and frames.
Health insurance
We have PPO, HDHP, and HMO options available.
Life insurance
Udemy provides Basic Life and AD&D benefits at no cost to employees. AD&D pays 2x your annual salary, capped at $500,000. Employees can purchase additional life and AD&D insurance.
Pet insurance
PlanPet offers employees a 10% discount on pet insurance plans.
Wellness programs
As a part of our Whole U program, Udemy is proud to offer Modern Health to provide Udemates across the globe with comprehensive mental health support.
Mental health benefits
Benefits include and coaching through Modern Health, meditation and mindfulness through Headspace, and Employee Assistance Programs for mental health support, resources, and more.
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
We offer an annual match of 25% of your contribution, up to the first 6% of your salary (capped at $500 annually). Any match vests 50% after one year of employment and 100% after two years.
Company equity
Udemy offers restricted stock units. New hires will vest 25% of their RSUs on the first anniversary of the grant date, then in equal quarterly installments for an additional 3 years.
Employee stock purchase plan
Eligible employees can purchase company shares at a 15% discount and are capped at an annual maximum of $21,250 USD.
Performance bonus
Charitable contribution matching
Udemy matches dollar for dollar (up to $100), per full-time employee per year, to eligible nonprofits and charities that carry a 501(c)(3) tax status (or equivalent internationally).
Child Care & Parental Leave Benefits
Childcare benefits
We offer a care concierge through Wellthy and parenting support through Maven. Our Flexible Spending Accounts can also cover daycare expenses for children and mentally/physically disabled dependents.
Generous parental leave
In addition to state and federal parental leave, we offer 12 weeks’ parental leave at 100% base salary.
Family medical leave
Adoption Assistance
We provide a combined $25k lifetime benefit for eligible fertility, adoption, and surrogacy expenses.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Full-time hourly employee accrue 5 hours per pay period (15 days per year). Salaried employees have non-accrued and flexible Discretionary Time Off.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
We offer commuter benefits through Twic, allowing employees to set aside pre-tax dollars from their paychecks to use on eligible parking and/or transit expenses (up to $280 per month pre-tax each).
Company-sponsored outings
Our Workplace team and Culture Club set up on-site and off-site events, such as monthly happy hours, annual summer picnics and holiday parties, tickets to a local baseball game, and more.
Free daily meals
Employees in the office get free lunch twice a week.
Free snacks and drinks
Snacks and beverages are available at all times in our office kitchens.
Some meals provided
Lunches are served every week on Wednesday and Thursday in our Denver and San Francisco offices.
Company-sponsored happy hours
Udemy hosts monthly happy hours at their offices.
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Upon hire, a one-time $500 work-from-home reimbursement is available to employees who do not have access to a desk in one of our offices. They are also eligible to submit a monthly $35 WFH expense.
Professional Development Benefits
Job training & conferences
Udemy offers free access to the entire Udemy and Udemy Business course libraries. We also offer an internal mentorship program, career development programs, DEI learning paths, and more.
Lunch and learns
Learning Walks combine photography, Udemy mobile, and inspiration to encourage employees to get away from their desks to learn. Guest Voices bring perspectives outside of Udemy to inspire and teach.
Promote from within
Mentorship program
MentorU connects people who want to learn from more experience employees across the organization so both mentor and mentees develop a deeper understanding of how to be successful at Udemy.
Continuing education stipend
We offer up to $1,500 annually for external learning opportunities after six months of employment.
Continuing education available during work hours
Our UDays allow employees to dedicate one work day per month for personal and professional learning. Udemy DEAL hour encourages everyone to spend one hour each month for learning.
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

Udemy has a robust culture of continuous learning and a commitment to democratizing education for all. We not only promote professional growth and development, but create the space and provide the resources so our employees can actively learn and develop their skills.

More Jobs at Udemy

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about UdemyFind similar jobs like this