Earnest empowers people with the financial capital they need to live better lives.

We're an accomplished team of technology, finance, and design geeks who believe consumer lending can be radically improved and are doing something about it. We are disrupting the trillion dollar student loan industry by redefining what it means to be creditworthy. We created a company that combines data science, streamlined design, and technology to:

• Build products that simplify the lending process
• Personalize loans to suit the needs of our customers
• Engage with our customers through more human experiences

Our culture is one that values transparency and blameless problem solving. Earnest has a strong track record of employee growth and career progression. Earnies are empathetic, product-focused, proactive, and curious.

You are naturally curious about what factors drive customer behavior. That curiosity enables your ability to dive into complex data, extract meaningful consumer insights and suggest marketing and business strategies to internal stakeholders. As our Senior Digital Marketing Analyst, you will report to the Head of Performance Marketing. and you will:

• Develop test plans to help us optimize targeting, bidding, budgeting, and creative strategies.
• Understand campaign and platform tracking requirements, and own tag management and implementation.
• Work closely with Product Managers to identify needs for additional data visibility and integration through tags and other tools.
• Develop metrics to help the business understand the unit economics of different digital spend options and manage budgets to maximize profit.
• Collaborate with our data, product, and engineering teams to ensure and consistency of digital marketing data for analytics, attribution, and reporting.

Ideal background and expertise:

• Bachelor's Degree in Economics, Math, Statistics, or related field
• 5+ years of work experience in digital marketing analytics in a high-growth company.
• Deep experience with web analytics including Google Analytics and pixel-based ad tracking
• Experience with SEM, Adwords, and paid advertising on the major social platforms
• SQL proficiency is a requirement, experience with R and Python is a strong plus
• Experience with the following tools is a plus: Segment.io, Amplitude, Looker, Tableau

Earnest Perks & Benefits:

• Health, Dental, & Vision benefits plus savings plans
• Employee Stock Purchase Plan
• 401(k) plan to help you save for retirement plus a company match
• Tuition reimbursement program
• $1000 flight on each Earnie-versary to anywhere in the world and 25 days of annual PTO

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.