Senior Director, Growth Marketing

| San Francisco | Hybrid
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Crunchyroll

Crunchyroll is the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences. We’re an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands and companies. 

About the Team

The Crunchyroll marketing team plays a crucial role in driving growth for the Crunchyroll streaming service and additional Crunchyroll business lines.

The growth marketing team focuses on global user and subscriber acquisition, engagement, retention, and monetization. The team works across multiple marketing channels and specialties, including paid media, SEO, product marketing, lifecycle, and integrated marketing. The Senior Director of Growth Marketing role will lead all these functions. They will be responsible for building a scalable growth strategy and crafting programs and campaigns that will drive growth and revenue to help the team run more effectively. Additionally, this role will have a detailed purview into the broader marketing org’s priorities. Our ideal candidate will build processes to establish workflows, drive more efficiency across the org and project manage cross-team campaigns and initiatives aimed to meet various marketing goals, ensuring a cohesive strategy and narrative across all marketing channels.

The position will work closely with leaders in Marketing, PR, Creative, Finance, Business Intelligence, and Product orgs to push the company forward by driving continued growth in users, subscribers, and revenue across all business lines.

A Day in the Life of Senior Director, Growth Marketing:

  • Lead the development and execution of a worldwide growth strategy for our streaming service to maximize subscriber acquisition, AVOD/free user growth, engagement and retention through campaigns and programs that span a variety of paid, owned and earned media tactics
  • Support the growth of additional business lines (Crunchyroll Store and Crunchyroll Events) by working closely with business unit leads to build programs to maximize return on investment and processes for effective cross-functional workflows
  • Partner closely with the product org to foster growth and retention, and to lead go-to-market plans for new products and features on our platforms
  • Work cross functionally with the business intelligence and finance teams to forecast business growth and set the strategic approach for driving the highest value marketing investments. Evaluate the effectiveness of our acquisition strategy and determine multi-touch attribution modeling
  • Own communication of growth strategy to ensure that various partners including executives, business intelligence, finance and creative services are informed of strategy, trends, achievements, campaign performance, and growth roadmap.
  • Oversee an 8-figure marketing budget and establish optimal timing and allocation of budget across marketing channels and geographic regions to maximize value.
  • Partner with the VP/Head of Marketing to establish and communicate goals and priorities across the broader marketing team
  • Develop the annual marketing campaign strategy to maximize growth, optimizing around content and seasonal, competitive and industry trends
  • Establish workflows to create seamless campaign creation and delivery, with an emphasis on cross-functional alignment, transparency, and proactive planning
  • Build and optimize the infrastructure needed for rapid growth. Evaluate tools, marketing partners, agencies, data needs, attribution models, and testing capabilities to build the optimal foundation to scale campaigns and report on performance
  • Build and lead an outstanding team and instill a growth mindset

Requirements:

  • Bachelor’s Degree, preferably in Marketing/Business; MBA a plus
  • 10+ years of marketing experience, including extensive experience in performance marketing, digital marketing, and leading multi-channel marketing campaigns
  • Consistent track record of successfully leading a multi-million dollar marketing budget and scaling customer growth (ideally a subscription business)
  • Previous experience executing campaigns with various internal partners across the marketing team as well as in different functional orgs
  • Excel in strategic prioritization and decision making; effectively balance long term business goals with short term need
  • Strong leadership and ability to communicate to senior executives; Mastery in storytelling, marketing strategy execution and development across paid, owned and earned marketing channels

Benefits and Perks: San Francisco Office

  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Fun, passionate and skilled co-workers
  • Pet friendly - pet insurance and dog friendly office

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact recruiting@crunchyroll before giving away any information.

About Crunchyroll

Crunchyroll, a WarnerMedia company (as a subsidiary of Otter Media) and the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences. 

Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. 

Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).

Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau (Ellation). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
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Location

444 Bush St, San Francisco, CA 94108

An Insider's view of Crunchyroll

What’s the vibe like in the office?

Crunchyroll’s workplace environment helps create lifelong colleagues and has an unmatched culture of passion. Between socials, team-wide Japan trips, game nights, and professional conferences, I’ve met some of the most fun and talented people here.

Terry

GM of Games and Head of 360

How does the company support your career growth?

Even when opportunity doesn't knock, this team will build a door. The spirit, tenacity, & genuine, energizing joy this team has for our work, our mission, & our fans make it impossible not to grow. It's amazing to see our vision go from an imagined thought to something real that delights people around the world.

Mae

Associate Manager, Social Media

How has your career grown since starting at the company?

I experienced tremendous growth at this company for the past half-decade. From my perspective, communication between teams and departments is only getting better.

Maria

Staff Security & Compliance Engineer

What are Crunchyroll Perks + Benefits

Culture
Volunteer in local community
Crunchyroll encourages and facilitates all forms of local community volunteering including Techbridge Girls in the Bay Area, Cat Town - Oakland, Baby2Baby, and A Sense of Home.
Partners with nonprofits
Crunchyroll has partnered with numerous US-based STEAM organizations including Ryman Arts & The Barcid Foundation, as well as The Inter College Animation Festival and Amusement Media Academy in Japan.
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Summer hours
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Free premium access to Crunchyroll & Funimation Digital Library.
Employee discount to eCommerce store.

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