Senior Director, Marketing Measurement

| San Francisco
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It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Job Summary

We are seeking a Senior Director, Marketing Measurement to join our Integrated Intelligence team. The Senior Director is responsible for measurement of marketing activities, leading a team to generate meaningful insights through data analysis and tell a compelling story. You will lead accounts from an analytics and measurement perspective driving the set up and development of measurement strategies in partnership with account and activation teams and leading a team for execution of ongoing analytics work. Your team will run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing insights from the data to guide strategic client activation recommendations.

Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.

Open to all US locations

Responsibilities

  • Lead strategic vision and planning for client analytics and measurement needs, including current and future state. Guide the measurement team in the day-to-day management of client work. Build analytics relationships across the internal organization.

  • Develop holistic measurement strategies including the creation of measurement frameworks and reporting programs as well as ensuring the execution of ongoing reporting by a team of direct and in-direct reports meets the broader measurement strategy and client needs.

  • Manage a team, including building technical and soft skills as well as day to day administrative management duties.

  • Present findings in professional manner to internal and external audiences

  • Lead initiatives, collaborative efforts, and brainstorming sessions with internal teams

Required Skills & Experience

  • Outstanding digital marketing experience, with expert understanding of paid media planning, buying, and performance measurement (inclusive of digital media, search, and social media), as well as site and CRM analytics

  • Expertise in developing cross-channel measurement frameworks to establish KPIs and reporting programs to measure client performance and program impact

  • Proven capability in leading programs with demonstrable measurement outcomes and business ROI.

  • Proficiency with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred)

  • Proven experience in data management and automated reporting solutions such as Domo or Tableau

  • Strategic approach to measurement with a lens towards activation and storytelling

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

  

*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation. 

  

Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: https://www.realchemistry.com/

 

Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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We are currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them!

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