GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit www.grail.com.

The Product Marketing team at GRAIL is all about integration – synthesizing the scientific, clinical, regulatory and especially commercial issues to guide the market development for our multi-cancer early detection test, Galleri. These decisions include things like:

How do I develop and create this new category and seed our product with physicians with compelling evidence?

What efforts will provide the biggest reward?

What is the best way to educate and explain new concepts to primary care physicians that will convince but not confuse? 

How do I find the right early adopters (HCPs and patients) with my limited resources? 

What is the best messaging and content that will differentiate our science, emotionally resonate and breakthrough the clutter? 

How do I do deliver best in class product experiences to HCPs and patients?

The Senior Director, Product Marketing will focus on market development, branding & promotions efforts for the Galleri test. This individual should have significant experience creating a new category or launching new products and to be able to think about the unique needs of our various audiences, primarily HCPs and patients.

You will:

• Develop and implement comprehensive annual strategic and tactical plans for market development and promotional efforts for Galleri that are aligned with the overall US commercial strategy
• Operate both at a strategic level, leading long-term planning, and at a tactical level, helping the team complete short timelines
• Be an expert in GRAIL’s clinical study designs, clinical data, technical platform, and test performance to drive the development of effective communications around a novel, complex product to multiple diverse partner audiences
• Collaborate closely with Medical Affairs, Clinical Development, Corporate Affairs, Legal, Regulatory, Field Sales, and other Commercial functions on all activities
• Lead and align all messaging and claims
• Partner closely with Product/Lifecycle Management and CX to deliver best in class product experiences
• Closely manage timelines across all activities, and update and revise frequently based on shifting priorities and corporate breakthroughs
• Contribute to development of overall commercial strategy ○ Stay ahead of competitive activities and the market in general and pivot strategies as needed
• Grow, develop and coach a team, creating career pathing and camaraderie
• Lead all aspects of the promotional budget 

Your background should include:

• Bachelor’s Degree or equivalent; MBA is preferred
• A minimum of 15 years of experience in Marketing or related Commercial functions in healthcare companies or medical technology with significant launch/market development experience
• Experience developing and launching branded and unbranded campaigns and innovative, integrated communication programs, ideally in a highly emotional category
• Experience translating complex clinical data to promotional messaging and working with Key Opinion Leaders to develop them as advocates for new technology
• People leadership with solid track record of building and developing teams
• Shown ability to collaborate and work cross-functionally to get results in a matrixed, fast-paced environment
• Demonstrated track record of driving results and taking creative risks
• Ability to effectively lead multiple contending priorities
• Strong interpersonal, organizational, analytical, communication and presentation skills
• Background with a mix of working in regulated and unregulated markets desired
• Willing and able to travel as needed

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.