Cisco Meraki
Connecting passionate people to their mission by simplifying the digital workplace.
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Senior Integrated Marketing Manager - Meraki Go Remote

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At Cisco Meraki, we empower our customers to realize their mission by simplifying the digital workplace. Our products and technology architecture are changing the face of enterprise networking, security and facilities management and making cloud-managed IT a reality.

To help us in that mission, we are looking for a demand gen expert to grow and drive an Integrated Marketing strategy for Meraki Go, our portfolio specifically designed to meet the needs of small businesses. The ideal candidate excels at creating and executing cross-functional plans, taking bold steps to create new routes to market, and experimenting with different marketing channels. In this role, you will be responsible for refining and implementing the go-to-market strategy for Meraki Go, increasing brand awareness and customer loyalty, and building measurable campaigns that drive revenue.

What You'll Do

  • Develop end-to-end integrated marketing plans - defining our customer acquisition strategy across different channels - to drive market share growth in alignment with our Meraki Go revenue objectives
  • Inform the GTM plans and marketing roadmap in collaboration with key partners across marketing, channel, and product teams
  • Drive coordinated marketing initiatives including building the campaign strategy, identifying acquisition channels and tactics, advising creative development, owning project and workstream management in partnership with audience and solutions marketers
  • Partner with the GTM team to define and optimize the customer journey from awareness to purchase using PR, digital, advertising, social, and other outreach channels to grow click to buy conversions
  • Author and deliver marketing strategy briefs grounded in insights with input from relevant teams
  • Run experiments and measure performance to provide data-validated insights to optimize campaigns, find new opportunities, and deliver on overall performance against our short and long term objectives

Who You Are

  • 12+ years in marketing, 6+ years in advertising and/or brand and campaign development, B2C experience is a plus
  • Innovative and creative problem-solver with strong communication skills across internal and external partners
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
  • Outstanding team collaborator who is able to get work done within a large, matrixed organization involving multiple partners
  • Strong ability to prioritize and execute on multiple work streams
  • Comfortable with project management across multiple teams and able to track projects from briefing to launch

#LI-Remote

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

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What are Cisco Meraki Perks + Benefits

Cisco Meraki Benefits Overview

At Cisco Meraki, we support your passions, development, and wellness allowing you to thrive inside and outside of the office. We encourage a healthy work-life balance and make it easy for you to bring your whole self to work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
CAAN, Conexion, Connected Black Professionals, Inked, Meraki Gives, Meraki Veterans, Parents @Meraki, QFAM, Women of Meraki
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services
Apprenticeship programs

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