Senior Lifecycle Marketing Manager - Growth Conversion
About the Role
We’re hiring a senior lifecycle marketer to take the lead on some of our company’s most important growth initiatives, with the goal of getting millions of new members to fall in love with Chime. In this role, you will work closely with our product and marketing teams to design, implement, measure, and iterate on growth strategies that drive our business metrics. This includes experimentation and building conversion-centric lifecycle programs using email, push, in-app and SMS. If you’re creative and goal-driven, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.
This role requires a high degree of collaboration with our Growth product team to plan and execute against shared goals, delivering seamless experiences across the website, app and all lifecycle channels. The ideal candidate will have led strategy for innovative and engaging lifecycle programs in results-driven environments, have proven success improving key enrollment and activation/onboarding metrics, developed aggressive experiment pipelines for continuous innovation, all with a customer-centric mindset that's highly empathetic toward our members.
For Colorado based roles:Â In accordance with applicable law, this role has an annual starting salary of $122,500 plus bonus, a competitive equity package, and benefits (see below). The actual pay may be higher depending on your location, skills, qualifications, and experience.
In this role, you can expect to
- Drive hyper-personalized cross-channel growth programs (primarily email/push/in-app), delivering best-in-class member communications that's proven by both quantitative and qualitative measurements around activating a new member base
- Own the strategy of early lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in the biggest wins when it comes to key early member conversion metrics
- Partner with Growth and other key stakeholders to develop and deliver on shared strategies, executing against team/company OKRs for large cross-functional initiatives
- Manage the execution of highly-targeted, complex member journeys/workflows as well as ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.
- Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
- Explore the use of incentives in lifecycle marketing with a focus on incremental ROI
- Continuously improve through the lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and cadence, deriving insights to tangibly impact initiatives across the org
- Work with our growth analytics team to develop insights that lead to even bigger wins
- Collaborate with a cross-functional team of growth experts on a daily basis to refine your own strategies and help develop theirs
To thrive in this role, you have
- 7+ years experience leading the development of complex lifecycle/CRM programs, growth marketing, and/or direct response marketing, optimized for conversion, from strategy-to-execution
- Proven success in working with product and research teams to create and execute against shared goals that are based on data-informed hypotheses
- Adept with marketing automation/CRM systems, pushing the boundaries of what those systems can do
- Expert in customer segmentation strategies and subscriber management across multiple channels (omni-channel), deliverability and CAN-SPAM laws
- Critical thinker who can develop creative solutions around (technical or resource) limitations
- Analytical mindset and experience with related tools/concepts: Excel, A/B testing, relational databases
- Strong organizational skills
- Impeccable eye for detail
A little about us
We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances.Â
Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!
We’ve built one of the most experienced leadership teams in Fintech and were recently valued at over $25.5B. We’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others.
What we offer
- đź’° Competitive salary based on experience
- ✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
- 📝 Quarterly stipend to spruce up your home officeÂ
- 🏝 Generous vacation policy and company-wide Take Care of Yourself DaysÂ
- đź–ĄÂ Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service
We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.Â
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