Senior Lifecycle Marketing Manager at Domino Data Lab

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Who We Are

At Domino Data Lab, we have an ambitious vision for data science. Our platform helps data science teams accelerate research, increase collaboration, and rapidly deploy predictive models. Our customers are the most sophisticated analytical organizations in the world, including companies like Bristol Myers Squibb, Allstate, Bayer, and Red Hat. Backed by Sequoia Capital, Coatue Management, Bloomberg Beta, and Zetta Venture Partners, we are at the epicenter of the data science revolution, helping companies develop the next breakthrough in medicine, build better cars, or recommend the best song play next.

What We Are Building

Domino is assembling a world-class Marketing team dedicated to telling compelling customer stories that showcase the value of the solutions we offer and our mission to unleash the power of data science. We are seeking a creative, metrics-driven, and customer-oriented Lifecycle Marketing Manager to nurture prospects on every step of the customer journey.

What Your Impact Will Be

As a late-stage startup, Domino offers candidates for this role the opportunity to leave their mark on a rapidly scaling company. The level of impact and ownership that our employees experience is a unique opportunity to be a part of building something great from scratch.

The marketing team is seeking a Lifecycle Marketing Manager that has a passion for developing personalized relationships with prospects at every stage of the buyer journey in order to drive better conversation rates by giving prospects the right information, in the right format at the right time. This role will be primarily responsible for building and managing our lead nurture and re-engagement programs across email, website chat, in-app messaging, and other comms channels. You will also spearhead marketing for new self-serve (product lead growth) offerings. This role will report directly to the Head of Growth Marketing.

What Is the Job Like?

Responsibilities:

  • Your north star will be driving MQLs and PQLs for our BDRs and AEs.
  • Be the internal expert on lead nurturing, advising on how our different personas approach and purchase Domino as well as how this adoption differs across product lines
  • Work with the product team to create the ideal customer journey post-sign-up of our free trial and future self-service offerings.
  •  Measure & evaluate the impact of nurturing programs and monitor the overall health of the funnel and our database
  • Partner with BDRs to develop programs that identify and nurture high potential leads and prospects.
  • Actively monitor, manage and improve email workflows through data analysis, content review and A/B testing
  • Establish strong cross-departmental feedback loops and present results to support our demand generation, sales, revenue operations, product & customer success organizations.
  • Develop a marketing nurture/messaging calendar and automated journeys and triggers based on analytics, consumer behaviors, marketing initiatives, and business objective
  • Serve as the lead copywriter but collaborate with product marketing, demand gen, and sales teams to develop copy that converts

Who Should Apply for this Role?

Requirements:

  • 5 + years of experience in B2B Software 
  • 2+ years of experience in lifecycle or email marketing
  • Deep knowledge and understanding of CRM tools/marketing automation tools (HubSpot, Intercom, Pendo, Segment, Drift)
  • Experience creating, deploying, and optimizing complex automated marketing campaigns
  • Strong storyteller with demonstrable experience creating compelling marketing copy. Words are your jam. 
  • Comfort with ambiguity, and proven ability to make informed decisions when the answers aren’t immediately clear
  • Extensive experience with experimentation (e.g. A/B tests, multi-variant tests) and comfort with data analysis and/or working with analysts to measure marketing impact
  • Experience working cross-functionally with product teams specifically around one of the following: free trials, freemium motions, product lead growth, monetization strategies, or onboarding

What We Value

  • At Domino, we value a growth mindset and seek high-performing, creative individuals who dig into problems and see the opportunities for success.
  • We believe in individuals who seek truth and speak truth and can be their whole selves at work.
  • We value those who believe improvement is always possible. At Domino, everything is a work in progress – we see room for growth in all areas.
  • We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function within the company.
  • We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • MixpanelAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • MiroManagement
    • WordpressCMS
    • NetlifyCMS
    • HubSpotCRM
    • SalesforceCRM
    • SalesLoftLead Gen
    • LeadIQLead Gen

Location

We're located in the SoMa district of San Francisco. Located near the CalTrain station and Oracle Park, there's a lot to do around the area!

What are Domino Data Lab Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Women at Domino Diversity and Inclusion
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Domino employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Domino offers several options for health insurance benefits, one of which the premium is covered 100%.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary. We are launching an employee buy up option at a reduced rate.
Wellness Programs
Domino's wellness program provides $500/year for health and fitness services and activities.
Mental Health Benefits
Domino's health insurance covers mental health benefits. In addition, we offer a yearly subscription to Calm (a wellness app).
Retirement & Stock Options Benefits
401(K)
Domino's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from through Guideline.
Company Equity
Domino offers stock options which vests over a four-year period with a one-year cliff.
Child Care & Parental Leave Benefits
Child Care Benefits
Domino provides dependent care FSA.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Domino also provides 8 weeks of leave for the secondary caretaker.
Remote Work Program
Family Medical Leave
Company sponsored family events
We sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Domino Data Lab offers pre-tax commuter benefits for all employees.
Company Outings
Domino hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per month.
Parking
We offer employees a parking subsidy.
Pet Friendly
Our pet policy is dog friendly daily.
Recreational Clubs
Domino has a biking/cycling club and soccer team! More to come!
Fitness Subsidies
Domino reimburses its employees up to $500 a year for health and fitness services and activities.
Home Office Stipend for Remote Employees
Domino supports WFH requests and will provide any equipment necessary to help an employee feel comfortable at home.
Professional Development Benefits
Job Training & Conferences
Domino Data Lab offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
Domino Data Lab hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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