Senior Lifecycle Marketing Manager at Glu Mobile

| San Francisco
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Reporting into the Senior Director of Marketing within the Crowdstar studio of Glu Mobile, the Senior Lifecycle Marketing Manager will be responsible for managing, growing and leveling up the lifecycle function at Crowdstar. This role spans the Crowdstar portfolio, including runaway hits Design Home and Covet Fashion, and upcoming titles.
Team/Role: The Marketing team at Crowdstar is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Senior Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can lead, grow, and develop our lifecycle marketing program.

You'll most often

  • Define player journeys and lifecycle marketing strategies to optimize conversion, retention, and re-engagement
  • Drive strategic planning and execution of all Crowdstar email marketing and push notification programs (Design Home, Covet Fashion, New games)
  • Maintain the email marketing calendar outlining campaigns across audience segments to ensure our subscribers are receiving a cohesive, accurate and relevant experience in email
  • Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior
  • Manage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compelling
  • Manage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and VIP programs
  • Design and execute thoughtful A/B testing strategy, thoughtfully turning data into actionable insights that impact ROI
  • Analyze competitive marketplace and stay abreast of email industry trends, ensure all email campaigns comply with current email best practice in the industry
  • Ensure all communications meet stringent quality, branding, voice, and content guidelines.
  • Partner with internal (content, marketing, PM, dev) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accurately
  • Collaborate closely with Product Marketing, Community and Customer Support teams to optimize the player journey
  • Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis

With a background including

  • 6+ years of experience leading Lifecycle, CRM and/or Retention Marketing programs within the lifestyle, mobile, and/or gaming space
  • We use Braze, we'd love if you could teach us!
  • Experience building programs from the bottom up with minimal oversight
  • Ability to support cross-functional marketing plans and inspire collaboration
  • Proven leadership skills — candidates must be able to drive a project forward, with Marketing and Product Development.
  • Excellent analytical and reporting skills
  • Ability to work at both a strategic and tactical level with deep experience in the customer lifecycle
  • Experience with 3rd party Push & ESP platforms

Bonus points for

  • Experience marketing mobile gaming titles
  • Experience with e-commerce email marketing
  • Working knowledge with HTML, CSS, Javascript

https://i.imgur.com/1wmYZ3t.jpg
https://www.youtube.com/watch?v=WEyrceJoV_A

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Location

Our office is right across the street from Moscone Center West, just minutes from the BART station and 4th + King Caltrain with shuttle service.

What are Glu Mobile Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Our game room includes Pool Table, Foosball, Video Games.
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Pet Friendly
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Relocation Assistance
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.
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